The course is included in these curricula and study modules
Level/category
Teaching language
Swedish
Type of course
Compulsory
Recommended year of study
2
Total number of ECTS
3 cr
Competency aims
It is important for the Cultural manager to mediate the artist's
products.
In order to
successfully conduct the sales process it is important to know
the
market
and the target
groups.
During this course you will learn how to conduct market
research,
and
how to use available statistics and research
Learning outcomes
At the end of the course the student is expected to be able to
* identify target and customer groups for different projects.
* knows segmentation and is able to identify niches in the
creative
industry
* is able to effectively market an artist or group of artists
* masters the basics of marketing and communication in a
cultural
production
perspective
Course contents
During the course you will make a definition of a customer group
and make a quantitative market research
Prerequisites and co-requisites
The course Branding and Storytelling passed
Previous course names
not relevant
Recommended or required reading
Marknadsundersökning - en handbok, Christens et. al
Studentlitteratur
www.stat.fi External link
www.luovasuomi.fi External link
articles on itslearning
Study activities
- Lectures - 20 hours
- Individual- and group instruction - 10 hours
- Individual studies - 30 hours
- Internet-based studies - 20 hours
Workload
- Total workload of the course: 80 hours
- Of which autonomous studies: 80 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the following
examinations:
* marketresearch
* written examination
* obligatory presence
The examinations contribute to the final grade equally.
Teacher
Bäck Maria
Examiner
Bäck Maria
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
The timetable of the course
Kursen går 18.3 - 26.3
Assessment methods
- 2013-03-26 - Exams
- 2013-03-26 - Reports and productions