The course is included in these curricula and study modules
- Business administration 2005 (marketing focused on sme) - Marketing
- Business administration 2006 (marketing focused on sme) - Marketing
- Business administration 2008 (marketing focused on sme) - Marketing
- Business administration 2007 (marketing focused on sme) - Marketing
- Business administration 2009 (marketing) - Marketing
- Business administration 2010 (marketing) - Marketing
- Business administration 2011 (marketing) - Marketing
- Business administration 2012 (marketing) - Marketing
Level/category
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give the student "hands
on knowledge" in analysing consumer behaviour and
to do survey studies
Learning outcomes
At the end of the course you are expected
to be able to...
- define principles for analysing consumer
behaviour - hands on carry out a small practical market
research tasks.
Course contents
Consumer behaviour theory
Principals of survey techniques
Data collection with SNAP and Frontpage
Data analyses with SPSS
Prerequisites and co-requisites
Recommended: Basics in Marketing
Additional information
none
Recommended or required reading
Statistisk verktygslåda- sammhällsvetenskaplig
orsaksanalys med kvantitativa metoder, Göran
Djurfeldt, Rolf Larsson and Ola Stjärnhagen,
Studentlittertur 2008, ISBN 978-91-44-04147-
6,selected parts according to examiners
instructions.
Konsumentbeteende, Martin Evans, Ahmad Jamal and
Gordon Foxall, Liber 2006, ISBN 978-91-47-08800-3.
Study activities
- Lectures - 20 hours
- Practical exercises - 20 hours
- Small-group work - 10 hours
- Project- and production work/artistic activities - 40 hours
- Individual studies - 43 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
The grade is determined based on 3 factors:
40% from examination
40% from the quantitative course assignment
20% from activity during the course
No mandatory attendance on lectures, but mandatory attendance
at FAZER 28.9. 10.00 am and at DAGMAR 10.10 at 8.15.
Teacher
- Hernberg Mervi
- Mildén Peter
Examiner
Mildén Peter
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
The timetable of the course
Kursen startar den 30.8.2012
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Reports and productions