MB-2-015 (0) - Business Development

• International business management - a nordic focus 2014 - Marketing management
• International business management - a nordic focus 2015 - Marketing management
• International business management - a nordic focus 2016 - Marketing management
• International business management 2017 - Business management
• International business management 2018 - Business management
• International business management 2019 - Business management
• International business management 2020 (part-time) - Business management
• International business management 2020 (full-time) - Business management
• International business management 2021 (full-time) - Business management - specialised professional studies
• International business management 2021 (part-time) - Business management - specialised professional studies
• International business management 2022 (part-time) - Business management - specialised professional studies
• International business management 2022 (full-time) - Business management - specialised professional studies
• International business management 2023 (full-time) - Business management - specialised professional studies
• International business management 2023 (part-time) - Business management - specialised professional studies

• 1 (2023-08-01 to 2023-10-22)
• 2 (2023-10-23 to 2023-12-31)

English

Compulsory

Second

1

5 cr

In this study unit the focus will for you to build
the following competences:

- General business competence, building an ability
to move from specialist role to a business leader
role
- Competence in strategy development for
competitive advantage
- Competence in business model development
- Competence in digital transformation of the
business landscape
- Competence in platform business models (with a
focus on digital platforms)
- Basic competence in the utilization of data for
business development, including AI, machine
learning, and analytics
- Competence in international business conduct,
spoken and written business communication,
teamwork

After completing the study unit, you:

(knowledge)
- can look at the business as a whole (= more than
own professional competence/specialist area) and
have an ability to see how different functions are
integrated and affect one another.
- understand how a company?s value chain creates
customer value
- can discuss new business models and business
activities that emerge through digitalization in
different industries. You are aware of the key
global megatrends that are shaping the business
landscape.
- understand the difference between ?traditional?
analytics and AI,
- understand how platforms can be used to build
new business models
- can understand contemporary approaches to
strategy and discuss business challenges and
choices from a strategic perspective.
- Understand the value chain concept and
competitive advantage
- understand the importance of adopting high
standards in conduct and communication

(skill)
- can make business decisions based on factual
information and data.
- Gain a basic understanding of analytics, machine
learning, and AI
- can analyse different perspectives of business
development, for example, related to finance,
operations, and people.
- understand the definition of a strategy and how
it affects competitiveness
- adopt a polite and polished style of written and
spoken communication.

(attitude)
- adopt a broad view of various stake-holder
interests, corporate governance, and business
development.
- can adopt an exploratory approach towards use of
technology in businesses.
- adopt a view of oneself as a technology adopter.
- develop a critical but positive view on how to
solve business problems related to digital
transformation.
- increase your awareness of and adopt a
sensitivity towards differences in the code of
conduct in different business encounters.

Pre-assignment

Lectures (generic strategies, disruptive
innovations, business models, financial
statements, technologies:
platforms, analytics, basics of AI/machine
learning)

Individual Assignments

Group Assignment

A bachelor degree and at least two years work
experience gained after completing the higher
education degree.

Digital Business Development

Digital material in ItsLearning: books, scientific
articles, and articles in popular press.

• Lectures - 26 hours
• Project- and production work/artistic activities - 60 hours
• Individual studies - 49 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Participation in tuition

Essays, reports, productions and portfolio

To pass the course the student should pass the
following examinations:
Individual pre-assignment (10%)
Individual assignments (60%)
Group assignment (30%)

• Broth Joacim
• Nyman Henrik

Nyman Henrik

https://arcada.itslearning.com/ External link

No limit (33 students enrolled)

12 months after course has ended

2023-08-10 to 2023-09-06

Date will be announced later - Reports and productions