The course is included in these curricula and study modules

The course takes place in period

  • 3 (2024-01-01 to 2024-03-17)
  • 4 (2024-03-18 to 2024-07-31)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

Second

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

In this study unit the focus will be for you to
build the following
competences:

- Competence in managing and expanding a business
in changing conditions.
- Market research (Nordics)
- Competence in international business conduct,
spoken and written business communication,
teamwork

Learning outcomes

After completing the study unit, you:

(knowledge)
- can understand contemporary approaches to
strategy and discuss business challenges and
choices from a strategic perspective.
- can explain and discuss a company?s key business
processes and how these will be adapted to a
changing environment.
- obtain relevant information about new markets
and businesses. Know what to consider and how to
assess various options when entering new markets.
- understand the importance of adopting high
standards in conduct and communication, e.g.,
developing awareness/sensitivity regarding:
1) cultural differences in conduct and
communication,
2) the degree of formality/informality in
different forms of interaction,
3) codes of conduct in different situations, and
4) deadlines and agreements, reciprocal
expectations

(skill)
- can conduct business and environment analysis
(market research).
- can build a business case for expansion,
adoption of new technology, or other development.
- can assess different aspects of corporate and
business strategies. Can reassess strategic
choices in changing situations.
- develop presentation skills.
- adopt a polite and polished style of written and
spoken communication.

(attitude)
- develop strategic thinking.
- increase your awareness of and adopt a
sensitivity towards differences in the code of
conduct in different business encounters.
- develop a sensitivity to cultural differences,
especially in conduct and communication.
- perceive yourself as a self-starter and act
accordingly.

Course contents

Seminar sessions with guest speakers from
businessworld
Relevant case studies
Articles and webinars
Case Company inputs and challenges
Group Assignment: Entry Plan into a Nordic
(Scandinavian) market
Presenting the plan to a professional board of
directors and caseowners.

Prerequisites and co-requisites

A bachelor degree and at least two years work
experience gained after completing the higher
education degree, Nordic track first course
completed.

Recommended or required reading

International marketing : strategy and management
E-bok

Gilligan, Colin ; Hird, Martin ; ProQuest (Firm)
Routledge 2013.Pages 71-150 required

Study activities

  • Lectures - 20 hours
  • Small-group work - 7 hours
  • Project- and production work/artistic activities - 73 hours
  • Individual studies - 35 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should:
- give an active input during the seminar
sessions by asking questions and sharing relevant
experiences
- give a solid input in preparing an entry plan
by supporting the process with knowledge,
curiosity and creativity
- take a specific role in presenting the
assignment.

Teacher

Kietz Tove

Examiner

Kietz Tove

Home page of the course

Group size

No limit (1 student enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2023-11-24 to 2023-12-22

Assessment methods

Date will be announced later - Reports and productions

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