The course is included in these curricula and study modules
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
Second
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give an insight in
the various
strategic choices and operative challenges when
establishing and developing a market position in
the Nordic
markets.
The course will also offer the students an
opportunity
to collect their overall key learning points into
a
commercial package and to receive professional
feedback & coaching on their ability to sell
ideas.
Learning outcomes
The student is able to:
· actively contribute to establishing a solid
market position for a company in a Nordic market
· analyse a companys market position including
opportunities / challenges, and suggest relevant
alternatives
for further development
Moreover, the student will possess additional
experience in seeing the essential points and
presenting
ideas in a catching and convincing way.
Course contents
Interactive seminar sessions, guest speakers from
various industries and companies
with experience from establishing and
developing a market
position in the Nordic markets.
Assignments both in groups and individually;
receiving professional feedback & coaching from
real-life
business executives.
Study activities
- Lectures - 27 hours
- Small-group work - 16 hours
- Project- and production work/artistic activities - 80 hours
- Individual studies - 12 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should:
-give an active input during the seminar
sessions by asking relevant questions and sharing
experiences
with added value
-give a solid input in the assignment work by
supporting the process with knowledge, curiosity
and
creativity
- take an active role in presenting
the assignments
Teacher
Kietz Tove
Examiner
Kietz Tove
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
Assessment methods
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions