The course takes place in period

4 (2022-03-14 to 2022-07-31)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

Second

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

The aim of the course is to give an insight in
the various
strategic choices and operative challenges when
establishing and developing a market position in
the Nordic
markets.

The course will also offer the students an
opportunity
to collect their overall key learning points into
a
commercial package and to receive professional
feedback & coaching on their ability sell ideas.

Learning outcomes

The student is able to:
· actively contribute to establishing a solid
market position for a company in a Nordic market
· analyse a companys market position including
opportunities / challenges, and suggest relevant
alternatives
for further development
Moreover, the student will possess additional
experience in seeing the essential points and
presenting
ideas in a catching and convincing way.

Course contents

Interactive seminar sessions, guest speakers from
various industries and companies
with experience from establishing and
developing a market
position in the Nordic markets.

Assignment working in groups of four persons;
receiving professional feedback & coaching from
real-life
business executives.

Prerequisites and co-requisites

A bachelor degree and at least two years work
experience gained after completing the higher
education degree

Study activities

  • Lectures - 27 hours
  • Small-group work - 16 hours
  • Project- and production work/artistic activities - 80 hours
  • Individual studies - 12 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should:
-give an active input during the seminar
sessions by asking relevant questions and sharing
experiences
with added value
-give a solid input in the assignment work by
supporting the process with knowledge, curiosity
and
creativity

  • take an active role in presenting
    the assignment

Teacher

Kietz Tove

Examiner

Kietz Tove

Group size

No limit (19 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2021-12-20 to 2022-03-13

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2022-04-21 16:30 - 20:00 Establishing and Developing Our Market Position in a Nordic Country Kietz Tove
2022-04-22 16:30 - 20:00 Establishing and Developing Our Market Position in a Nordic Country Kietz Tove
2022-04-23 09:30 - 16:00 Establishing and Developing Our Market Position in a Nordic Country https://arcada.zoom.us/j/3387571300 Meeting ID: 338 757 1300   Kietz Tove
2022-05-12 16:30 - 20:00 Establishing and Developing Our Market Position in a Nordic Country Zoomlink for those participating on distance https://arcada.zoom.us/j/64247143521?from=addon Meeting ID: 642 4714 3521 Kietz Tove
2022-05-13 16:30 - 20:00 Establishing and Developing Our Market Position in a Nordic Country https://arcada.zoom.us/j/3387571300 Meeting ID: 338 757 1300 Kietz Tove
2022-05-14 09:30 - 16:00 Establishing and Developing Our Market Position in a Nordic Country https://arcada.zoom.us/j/3387571300 Meeting ID: 338 757 1300 Kietz Tove

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