The course is included in these curricula and study modules
- Business administration 2018 (logistics) - Business insight management
- Business administration 2018 (marketing) - Business insight management
- Business administration 2018 (tourism) - Business insight management
- Business administration 2019 - Business insight management
- Business administration 2020 - Business insight management
- Business administration 2021 - Business insight management - advanced studies
- Business administration 2022 - Business insight management - advanced studies
- Business administration 2023 - Business insight management - advanced studies
- International business 2018 - Business insight management
- International business 2019 - Business insight management
- International business 2020 - Business insight management
- International business 2021 - Business insight management - advanced studies
- International business 2022 - Business insight management - advanced studies
- International business 2023 - Business insight management - advanced studies
The course takes place in period
1 (2023-08-01 to 2023-10-22)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
In this study unit the focus lies on the following
competencies:
Fact-based decision making competency
Innovation and development competency
SDG´s in focus:
#1 NO POVERTY
#8 DECENT WORK AND ECONOMIC GROWTH
#9 INDUSTRY, INNOVATION AND INFRASTRUCTURE
#10 REDUCED INEQUALITIES
#12 RESPONSIBLE CONSUMPTION & PRODUCTION
Learning outcomes
Upon completion of this study unit:
You understand customer insights analytics and
management. (Knowledge)
You understand and are be able to analyse and
utilise information stored in a CRM system.
(Skills)
You understand the importance of GDPR and its
implications for business. (Approach)
Course contents
The course consists of lectures as well as
individual and group assignments.
Prerequisites and co-requisites
20 credits completed from the subject module.
Recommended or required reading
Lecture materials: posted on ITSLearning
? Bernard Marr: Key Business Analytics. Pearson
2015
Part 4: Market analytics
Part 5: Customer analytics
? Lars Helgeson: CRM for Dummies. Wiley 2017
Part 4: Analytics and improvement
? Punit Bhatia: Intro to GDPR. Advisera Expert
Solutions Ltd.
Chapters 1-6, 10-11
Study activities
- Lectures - 21 hours
- Individual studies - 114 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
Exam (maximum 75p)
And
Assignment (maximum 25p)
To pass the course you need:
50% of the total points and minimum 50% of the
exam points.
Teacher
Broth Joacim
Examiner
Broth Joacim
Home page of the course
Group size
No limit (39 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2023-08-10 to 2023-08-30
Assessment methods
- Date of examination will be announced later - Exams
- 2020-02-10 - Reports and productions
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2023-09-07 | 09:15 - 11:45 | D173 | Analysing Customer Data | Course setup & introduction | Broth Joacim |
2023-09-14 | 13:15 - 15:45 | D4107-08 | Analysing Customer Data | Market and customer metrics | Broth Joacim |
2023-09-21 | 09:00 - 11:30 | D4106 | Analysing Customer Data | Market and customer metrics | Broth Joacim |
2023-09-28 | 09:00 - 11:30 | D173 | Analysing Customer Data | CRM data | Broth Joacim |
2023-10-05 | 09:00 - 11:30 | Analysing Customer Data | Join Zoom Meeting https://arcada.zoom.us/j/61289777449 | Broth Joacim | |
2023-10-12 | 13:00 - 15:30 | Analysing Customer Data | Status meeting assignment Join Zoom Meeting https://arcada.zoom.us/j/66307295262 | Broth Joacim | |
2023-10-19 | 13:00 - 16:00 | F249 | Analysing Customer Data - Exam | Broth Joacim | |
2023-11-22 | 13:00 - 16:00 | D4106 | Analysing Customer Data - Re-exam 1 | Broth Joacim | |
2023-12-20 | 09:00 - 12:00 | B522 | Analysing Customer Data - Re-exam 2 | Broth Joacim |