The course is included in these curricula and study modules

Level/category

General studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

The aim of the course is to give the student a
basic understanding of the principles of modern
marketing in the consumer market.
- Competence in customer-centric conduct 
- Basic competence in fact-based decision making
within marketing  
- Understanding of both strategic and practical
perspective within elementary marketing 
- Competence in the structure, and functions of
business organisations 
- Understanding of how marketing evolves due to
digitalisation 

Learning outcomes

Upon completion of the course you will be able
to: 
- describe consumer behavior in the buying process
phases  (knowledge) 
- identify groups of individuals with similar
needs that can be satisfied both efficiently and
profitably (knowledge) 
- analyze the organization's ability to act on the
targeted market (skill) 
- apply the most relevant means derived from the
central marketing models and concepts (skill) 
- discuss how the organization's marketing efforts
and plans are executed, integrated, and
coordinated most efficiently (skill) (approach) 
- identify and assess different product- and
marketing- strategies and commercial activities in
the marketplace (skill) (approach) 

Course contents

Lectures 
Guest lectures 
Book exam
Quiz
Individual and group assignments 

Prerequisites and co-requisites

None

Previous course names

None

Recommended or required reading

Main course book:
Principles of Marketing
Scandinavian Edition
Kotler P., Armstrong G., Parment A.
2nd edition, 2016
Pearson Education Limited

Available at perlego.com

Materials distributed during the lectures.

Study activities

  • Lectures - 40 hours
  • Practical exercises - 25 hours
  • Individual studies - 70 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)

Assessment requirements

Min. 50% of points in mandatory book exam and quiz,
as well as min.50% of total points in the study
unit.

Teacher

  • Henriksson Robert
  • Kietz Tove

Examiner

Kietz Tove

Home page of the course

Group size

No limit

Assignments valid until

12 months after course has ended

The timetable of the course

See Asta/ARBS/Itslearning

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Other assignments

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