The course is included in these curricula and study modules
- Business administration 2013 (marketing) - Digital marketing
- Business administration 2014 (marketing) - Digital marketing
- Business administration 2015 (marketing) - Digital marketing
- Business administration 2016 (marketing) - Digital marketing
- Business administration 2017 (marketing) - Digital marketing
Level/category
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give the students
insight in the future of
retail from a strategic and research perspective
Learning outcomes
At the end of the course the student is
expected to be able to:
-understand the critical trends of development
in retail
-assess structural changes in grocery retail
-conduct Eye-tracking studies in retail
-understand the role of data for analytics and
as a potential new service
Course contents
- Grocery retail in Finland
-Changing role of the physical brick-and-mortar
store
-Diversity in customer requirements
-Eye-tracking study's and analysis
-How can data and analytics be used in retail
Prerequisites and co-requisites
Minimum 20 ECTS conducted in the marketing module
of year 2
Recommended or required reading
To be informed later
Study activities
- Lectures - 10 hours
- Excursions and demonstrations - 3 hours
- Practical exercises - 20 hours
- Project- and production work/artistic activities - 80 hours
- Individual studies - 20 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Teacher
Eriksson Niklas
Examiner
Eriksson Niklas
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
The timetable of the course
OBS!
Varje grupp kommer överens med Elena Smirnova om
egna tider för använding av F363.
Assessment methods
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions