The course is included in these curricula and study modules
Level/category
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
10 cr
Competency aims
The aim of the course is to give knowledge and methods how to develop high level of service experiences on the field of travel, tourism and MICE. Digitalization of the sector in travel and tourism perceives also a central role in course content.
Learning outcomes
At the end of the course the student is expected to be able to plan high quality services with consumer insight . The student do also have knowledge of methods how to convince a good experience for the guest. She/he do understand demands for to organize conferences and convents for delegates from different cultures.
Course contents
Service theories
Service design
Experience theories
Conferences and conventions
Cultural demands
Prerequisites and co-requisites
Tourism in Contemporary World and Consumer Behaviour in tourism
Previous course names
None
Recommended or required reading
Aunola,Elisa&Heikkinen,V.A.2014.Visions of Hospitality and Tourism Business.Haaga-Helia University of Applied Sciences
Komppula,Raija&Boxberg,Matti.2002.Matkailuyrityksen tuotekehitys.
Chapman-Ruiz, Lauren and Ross, Isac.2014. Service Design 101;http://www.cooper.com/journal/2014/07/service-design-101 External link
Other articles will be given during the course
Articles from Finnish Journal of Tourism Research
Vallo, Helena&Häyrinen,Eija: Tapahtuma on tilaisuus
Study activities
- Lectures - 60 hours
- Excursions and demonstrations - 20 hours
- Practical exercises - 30 hours
- Project- and production work/artistic activities - 40 hours
- Individual studies - 120 hours
Workload
- Total workload of the course: 270 hours
- Of which autonomous studies: 270 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass all the following examinations:
Examination 1 Exam 40p
Examination 2.Assignment 1 20 p
Examination 3 Assignment 2 50 p
Examination 4 Assignment 3 10 p
Examination 5 Assignmnet 4 40 p
(examinations include written examination tests, demonstrations and presentations, reports and productions, essays, and also presence at specified occasions)
The examinations contribute to the final grade as follows:
70-84=1, 85-99=2, 100-114=3, 115-134=4, 135-160=5
Teacher
- Aittoniemi Hellevi
- Fabricius Susanna
Examiner
Aittoniemi Hellevi
Home page of the course
Group size
No limit
Assignments valid until
Until date 2016-05-31
Assessment methods
- 2015-11-10 - Exams
- 2015-12-08 - Reports and productions