The course is included in these curricula and study modules
- Tourism 2005 - Business processes in tourism companies
- Tourism 2006 - Business processes in tourism companies
- Tourism 2007 - Business processes in tourism companies
- Tourism 2008 - Business processes in tourism companies
- Tourism 2009 - Business processes in tourism companies
- Tourism 2010 - Business processes in tourism companies
- Tourism 2011 - Business processes in tourism companies
- Tourism 2012 - Business processes in tourism companies
Level/category
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
The main aim of the course is to provide a
holistic
understanding of the opportunities and challenges
marketing, especially online marketing, offers in
the travel and tourism sector.
Learning outcomes
At the end of the course the student
- is expected to be able to possess knowledge of
the main principles of tourism marketing and how
to apply them in practice.
- can analyze different options for digital
marketing in tourism
- can report a study for an international small
and medium sized enterprise within the tourism
sector
Course contents
-Marketing of Travel and Tourism Services
-Principles of Digital Marketing
-Strategy and tactics for T&T Marketing
Prerequisites and co-requisites
Basic Marketing (first year)
Previous course names
none
Recommended or required reading
Middleton,V.T.C. Marketing in Travel and
Tourism.Butterworth&Heinemann.Oxford. latest
edition.ISBN
0 7506 4471 0 3rd ed.
Sjöberg (2011), Internet för Turism & Event: Hur
man kan använda Internets nya möjligheter i sin
marknadsföring, som e-bok i eLIB vid Arcada.
Carlsson, L. (2012), Marknadsföring och
Kommunikation i Sociala Medier, som e-bok i eLib
vid Arcada.
Chaffey, David et. al. Internet Marketing -
Strategy, implementation and practice.Prentice
Hall. ISBN 978-0-273-69405-2
Journal of travel ad tourism marketing
Journal of Consumer Marketing
European JOurnal of Marketing
Journal och Hospitality and Tourism Techology
Study activities
- Lectures - 20 hours
- Excursions and demonstrations - 5 hours
- Individual- and group instruction - 20 hours
- Project- and production work/artistic activities - 88 hours
- Internet-based studies - 0 hours
- Seminars - 0 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams (written-, oral-, home-)
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Assessment requirements
Basis for grade evaluation*:
Group assignment 50 %
exam 25 %
Expo assignment 25 %
*With reservation for minor changes
Teacher
- Aittoniemi Hellevi
- Eriksson Niklas
Examiner
Eriksson Niklas
Home page of the course
Group size
No limit
Assignments valid until
Until date 2015-05-30
The timetable of the course
kan ses i ARBS
utöver kontakttimmarna i ARBS bokas tider för grupphandledning minst 2 ggr/grupp
Studenterna och handledarna kan vid behov kräva flera tillfällen.
Assessment methods
- 2014-12-15 - Exams
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions
- Date will be announced later - Other assignments