The course is included in these curricula and study modules

Level/category

Extension studies

Teaching language

English

Type of course

Optional

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

The aim of the course is...

  • to create an interest in entrepreneurship
  • to create an understanding of entrepreneurship
  • To understand the basic structure of marketing
    in a small company with limited resources
  • To understand and implement tools used for
    product development - service design, design
    thinking and internet of things
  • To learn basic skills of customer development
    model by Steve Blank

Learning outcomes

At the end of the course the student is
expected to be able to...

  • evaluate himself as a potential entrepreneur
  • generate and develop a business idea
  • use tools for product and customer development
  • understand service design thinking
  • use Marketing mix as a tool for an
    entrepreneur

Course contents

  • Innovations and inventions
  • Business ideas, how to generate them
  • Service design
  • Customer Journey & Buyer Persona
  • IT-infra for an entrepreneur
  • Basics in marketing of a business
  • IPR & GDPR

Prerequisites and co-requisites

First-year studies performed satisfactorily (min.
50 cr).

Additional information

This course is a part of the Entrepreneurship
expansion module.
The courses Entrepreneurship 1,2,3 in periods
1, 2 and 3 must be taken and passed in this
order.
This course takes 40 student, FE and IB students
have
priority.

Recommended or required reading

The Startup Owner's Manual - Steve Blank
Articles and recommended material from lecturers

Study activities

  • Lectures - 20 hours
  • Excursions and demonstrations - 15 hours
  • Individual- and group instruction - 30 hours
  • Small-group work - 0 hours
  • Project- and production work/artistic activities - 10 hours
  • Individual studies - 20 hours
  • Internet-based studies - 40 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

Assignments submitted within deadline and approved
and midterm examination approved.

Teacher

  • Hernberg Mervi
  • Kietz Tove

Examiner

Hernberg Mervi

Home page of the course

Group size

No limit

Assignments valid until

12 months after course has ended

The timetable of the course

The course runs in Period 2 of the Arcada annual
time schedule.

Assessment methods

  • 2016-10-24 - Exams
  • Date will be announced later - Reports and productions

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