The course is included in these curricula and study modules
- Information technology 2018 - Digital transformation
- Business administration 2016 (logistics) - Digital transformation
- Business administration 2016 (marketing) - Digital transformation
- Business administration 2016 (tourism) - Digital transformation
- Business administration 2017 (logistics) - Digital transformation
- Business administration 2017 (marketing) - Digital transformation
- Business administration 2017 (tourism) - Digital transformation
- Business administration 2018 (logistics) - Service development
- Business administration 2018 (marketing) - Service development
- Business administration 2018 (tourism) - Service development
- Business administration 2019 - Service development
- Business administration 2020 - Service development
- International business 2016 - Digital transformation
- International business 2017 - Digital transformation
- International business 2018 - Service development
- International business 2019 - Service development
- International business 2020 - Service development
The course takes place in period
- 1 (2020-08-01 to 2020-10-25)
- 2 (2020-10-26 to 2020-12-31)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
The aim of the course is that students will learn
the basics of design thinking and service design
as well as methodologies and approaches currently
used as best practices in business environment.
Students will know how to think about the
behavioural touchpoints a user may have within a
company, and how those touchpoints can be better
designed to support a more comprehensive and
purposeful customer experience (business value).
The aim is also that students will learn to think
about narrative structures, and consider products
and services in a larger, experiential context.
Learning outcomes
After the completion of the course, students:
- Understand the fundamental concepts of design
thinking
- Understand the fundamental concepts of service
design
- Understand the importance of a customer
experience
- Understand the concepts of Scenario development
and storytelling
- Customer journey mapping
Course contents
- design thinking
- service design
- buyer persona
- customer journey mapping
- storytelling
- scenario development
Prerequisites and co-requisites
Basic business courses need to be completed,
especially marketing
Additional information
This course is the second course of the module
Digital Transformation. The module is planned to
be taken as a whole 15 credits package. The other
two courses are called Strategies in a Digital
Economy and Customer experience Management
Recommended or required reading
This is Service Design Thinking : Basics-Tools-
Cases
Stickdorn, Marc ; Schneider, Jakob
BIS Publishers 2012. 1st ed
Ebook Central Yrkeshögskolan Arcada - Arcada
Finna
Material in itslearning
Various blogs, websites and handbooks on the web
Study activities
- Lectures - 10 hours
- Excursions and demonstrations - 10 hours
- Practical exercises - 50 hours
- Project- and production work/artistic activities - 40 hours
- Internet-based studies - 25 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the
following examinations:
Course book assignments online
Course book exam
Workshop productions
Reflective assignments
DETAILED INFORMATION ABOUT EXAMINATION WILL BE
TOLD DURING MANDATORY INTRODUCTION LECTURE.
Teacher
- Kietz Tove
- Tigerstedt Christa
Examiner
Kietz Tove
Home page of the course
Group size
No limit (39 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2020-05-18 to 2020-09-01
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Reports and productions
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2020-10-06 | 12:30 - 15:00 | Service design - Workshop 1: Introduction to course contents, groupwork and examination. Lecture about Basic terminology. | https://arcada.zoom.us/j/65524183874?pwd=WEhwcFM2bHdVSTBKVzh5VVd4QXhMQT09 Meeting ID: 655 2418 3874 Passcode: 309372 | Kietz Tove Tigerstedt Christa |
|
2020-10-08 | 09:00 - 11:30 | Service design - Workshop 2: Personas | https://arcada.zoom.us/j/61183978029?pwd=TWl4RkU5RVlpMmFsM2ZXelZMT3R6dz09 Meeting ID: 611 8397 8029 Passcode: 008016 | Kietz Tove | |
2020-10-13 | 09:00 - 11:30 | Service design - Workshop 3: Customer journeys | https://arcada.zoom.us/j/68105732930?pwd=YStKbFBsbTJpNzhZL0p0QUpvczdlZz09 Meeting ID: 681 0573 2930 Passcode: 518960 | Kietz Tove | |
2020-10-20 | 08:30 - 11:00 | Service design - Workshop 4: Ideation and Creativity | Zoomlink:Join Zoom Meeting https://arcada.zoom.us/j/64779402882?pwd=Z2daZEY1bU1OSGJ5UE0zRC9UOEE5dz09 Meeting ID: 647 7940 2882 Passcode: 888021 | Kietz Tove Tigerstedt Christa |
|
2020-10-29 | 09:15 - 11:45 | Service design - Workshop 5: Storyboards | https://arcada.zoom.us/j/66041553637?pwd=ZUkzWmRUbmMrOCthLzV6NW1QM1RjUT09 Meeting ID: 660 4155 3637 Passcode: 910993 | Kietz Tove | |
2020-11-02 | 09:00 - 11:30 | Service design - Workshop 6: Digital Solutions for Service Development | If possible (= restrictions on campus allows) then we will have a workshop on campus. Self-paced assignments in its. | Kietz Tove Tigerstedt Christa |
|
2020-11-09 | 14:00 - 16:30 | Service design - HOMEWORK READ: Ralphie, BeMama, Liza | Homework week - see instructions in itslearning - read articles and submit | ||
2020-11-18 | 12:15 - 17:00 | B518 | Prototyping, Service design | ||
2020-11-18 | 12:15 - 14:45 | Service design - Workshop 7: Prototyping | https://arcada.zoom.us/j/62660915990?pwd=V0s4WWtSQ1JNU243TUxGblY1SEZDQT09 Meeting ID: 626 6091 5990 Passcode: 536439 At campus teams come to B518 ? bring your own mask, thank you. | Kietz Tove Tigerstedt Christa |
|
2020-11-27 | 13:00 - 16:00 | Service design - Workshop 8: Presentations | Join Zoom Meeting https://arcada.zoom.us/j/63293418636?pwd=Smk1eHdlUDYxbFNoaFdZdzB1OVkzdz09 Meeting ID: 632 9341 8636 Passcode: 312839 | Forsström Mikael Kietz Tove Tigerstedt Christa |