The course is included in these curricula and study modules


Extension studies

Teaching language


Type of course

Free Elective

Recommended year of study


Total number of ECTS

5 cr

Competency aims

The aim of the course is to teach the student to analyse what kind of opportunities and challenges the present-day economic, social, and technological environment offers for culture organisations.

Learning outcomes

At the end of the course the student is expected to understand: 1. What kind of a role culture organisations have in nations' and municipalities' economic, social, and technological development. 2. How the economic, social, and technological development affects culture organisations' value creation and operation logic.

Course contents

The course comprises lectures and independent studies, in which the student learns to apply theories of earlier research in relationship marketing, customer relationship management, customer asset management, intellectual capital management, business - and value network studies as well as culture studies to a culture organisation context.

Prerequisites and co-requisites

Students in film and television, technology, health and welfare: 80 ects Students in business, IB and turism: 65 ects

Previous course names


Additional information

The course is useful for students who wish to learn how culture-, art-, and design-based enterprises can be managed and how their products and services can be marketed. The course is particularly suitable for students who wish to write their bachelor theses on a business administration topic with the emphasis on empirical studies in the creative industries or on a business administration topic by using a culture studies approach.

Recommended or required reading

There are compulsory readings (30-60 pages) for each lecture. The compulsory literature can be found as open access articles on the Internet or through the Nelli portal provided by the library of Arcada. The list of the compulsory literature can be found below. The list of recommended readings can be found in the course's home page in Blackboard. The student is expected to use the compulsory and recommended readings in the lecture notes and in the term paper. COMPULSORY READINGS: LECTURE 1: No obligatory readings, but a student that chooses to write one of her/his lecture notes from the first lecture is expected to discuss the documentary that will be shown in the lecture. LECTURE 2: Fraad, Harriet 2010: American Depression?, Tikkun Jan/Feb2010, Vol. 25, Iss. 1, pp. 17-23. Assad, Soraya W. 2007: The rise of consumerism in Saudi Arabian society, International Journal of Commerce and Management, Vol. 17, No. 1/2, pp. 73-104. Schiller, Dan 1999: Deep impact: the web and the changing media economy, The Journal of Policy, Regulation and Strategy for Telecommunications, Information and Media, Vol. 1, No. 1, pp. 35-51. LECTURE 3: Asgary, Nader & Walle, Alf H. 2002: The cultural impact of globalisation: Economic activity and social change. Cross Cultural Management, Vol. 8, No. 3, pp. 58- 75. Firat, A. Fuat; Dholakia, Nikhilesh and Venkatesh, Alladi 1995: Marketing in a postmodern world. European Journal of Marketing, Vol. 29, No. 1, pp. 40-56. Kippenberger, T 1999: The Shifting Economy. The Antidote, Vol. 4, Iss. 5; pp.16-17. Pine, B. Joseph II & Gilmore, James H. 2000: Satisfaction, sacrifice, surprise:: three small steps create one giant leap into the experience economy. Strategy & Leadership. Vol. 28, Issue 1; pp. 18 – 23. Berman, Saul J. & Bennett E. McClellan 2002: Ten strategies for survival in the attention economy. Strategy & Leadership, Vol. 30, Issue 3; pp. 28 – 33. LECTURE 4: Hospers, Gert-Jan and van Dalm Roy 2005: How to create a creative city? The viewpoint of Richard Florida and Jane Jacobs. Foresight, Vol. 7, No. 4, pp. 8-12. Goede, Miquel 2009: Can Curaçao become a Creative Economy? A Case Study. International Journal of Social Economics, Vol. 36, Nos 1/2, pp. 47-69. Graham, Gary; Burnes, Bernard; Lewis, Gerard J. and Langer Janet 2004: The transformation of the music industry supply chain - A major label perspective. International Journal of Operations & Production Management, Vol. 24, No. 11, pp. 1087-1103. Rupp, William T. and Smith, Alan D. 2004: Exploring the impacts of P2P networks on the entertainment industry. Information Management & Computer Security, Vol. 12, No. 1, pp. 102-116. LECTURE 5: The Marketing Mix Dolak, Dave: The Marketing Communications (Promotion) Mix. Aijo, Toivo S. 1996: The theoretical and philosophical underpinnings of relationship marketing - Environmental factors behind the changing marketing paradigm. European Journal of Marketing, Vol. 30, No. 2, pp. 8-18. Grönroos, Christian 1994: From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing. Management Decision, Vol. 32, No. 2, pp. 4 – 20. Gómez Arias, José Thomás 1998: A relationship marketing approach to guanxi. European Journal of Marketing, Vol. 32, No. 1/2, pp. 145-156.

Study activities

  • Lectures - 15 hours
  • Tuition managed by students but supervised by the teacher - 8 hours
  • Individual studies - 110 hours


  • Total workload of the course: 133 hours
  • Of which autonomous studies: 110 hours
  • Of which scheduled studies: 23 hours

Mode of Delivery

Multiform education

Assessment methods

  • Demonstrations and presentations
  • Reports and productions
  • Essays

Assessment requirements

To pass the course the student should pass the following examinations: Examination 1 Lecture/literature notes (30%) Examination 2 Term paper (60%) Examination 3 Presentation of the term paper (10%)


Tuulikki Haaranen


Haaranen Tuulikki

Home page of the course

Group size

No limit

Assignments valid until

Until date 2010-05-31

The timetable of the course

Culture Business 1 and 2 will be run as two consecutive intensive courses between 22.3.- 28.5.2010. The term paper deadline in both the courses is 24.5.2010 and the oral presentations of papers will be held 27.5. - 28.5.2010. Students participating only in CB1 are asked to write a term paper of 8 - 12 pages on a topic corresponding to CB1 themes. Students participating in CB1 and CB2 are asked to write a term paper of 16 - 20 pages on a topic corresponding to CB1 and CB2 themes. In addition, students in both the courses are required to write lecture notes (3-4 pages per lecture) comprising an analysis of three lectures' literature and the lectures itself. The deadline for the CB1 lecture notes is 16.4.2010. The deadline for the CB2 lecture notes is 14.5.2010. The lecture notes are individual assignments. The term papers can be written in pairs or as an individual assignment. L1 22.3.2010, 16.15-19.00 L2 25.3.2010, 16.15-19.00 L3 29.3.2010, 16.15-19.00 L4 8.4.2010, 16.15-19.00 L5 12.4.2010, 16.15-19.00 P1 27.5.2010, 16.15-20.00 (shared with CB2 students) P2 28.5.2010, 16.15-20.00 (shared with CB2 students)

Assessment methods

  • 2010-05-27 - Demonstrations and presentations
  • 2010-04-16 - Reports and productions
  • 2010-05-24 - Essays

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