The course is included in these curricula and study modules


Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The aim of the course is to provide future media operators with the basic knowledge and conceptual tools to perform their professional tasks responsibly.

Learning outcomes

At the end of the course the student is expected to be able to use the interpretative tools and concepts discussed in the course for the critical analysis of media texts.

Course contents

The course is divided in three parts and ten sections:

Part One: Engaging with Media, Society and the Self
1. What is Critical in Critical Media Analysis?
2. Media and the Social Construction of Reality
3. Media Histories
4. Media Theories
Part Two: Intellectual Traditions:Marxism, Semiotics and Psychoanalysis
5. Marxism
6. Semiotics
7. Psychoanalysis
Part Three: Challenges of the Present
8. Visual Communication
9. The Postmodern Condition
10. Media Professionals: Power and Responsibility

Prerequisites and co-requisites

The course is in English. A good knowledge of this language (reading & comprehension, oral and written communication, etc.) is the only prerequisite.

Previous course names


Additional information

Please note the following:
1. Attendance of the course is compulsory;
2. Students should have access to a copy of the textbook at the beginning of the course;

Recommended or required reading

The textbook for the course is the following:

Stocchetti Matteo and Karin Kukkonen, 2011. 'Critical Media Analysis: An Introduction for Media Professionals'. Wien: Peter Lang,

Students are also suggested to read one or more of the following texts:
George Orwell, '1984'. Any edition
Aldous Huxley, 'A Brave New World'. Any edition

Study activities

  • Lectures - 30 hours
  • Small-group work - 10 hours
  • Individual studies - 93 hours


  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

Exams (written-, oral-, home-)

Assessment requirements

Assesment will be based on tests for each section of the course. Students will be asked to answer questions concerning relevant content of the readings. A final assignment will consist in the critical and argumented evaluation of one chapter of the textbook. In this evaluation students are supposed to show their competence in applying critical skills to the analysis of the textbook.


Stocchetti Matteo


Stocchetti Matteo

Group size

No limit

Assignments valid until

Until date 2015-05-31

The timetable of the course

Please, see Rooms Reservation in ARBS below

Assessment methods

Date of examination will be announced later - Exams

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