Level/category

Extension studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

To enable the student to examine and analyze MICE-industry and accommodation planning, marketing and follow-up tasks. To provide the skills required to analyze results and give suggestions for improvements. Revenue management and pricing strategies in the hospitality field are in a central role.

Learning outcomes

At the end of the course he/she has capacity to plan and sell services on hotels and conference venues according to guest segments. The student is also expected to analyze results and give suggestions for improvements to maximize profit at hotels and conference venues.

Course contents

Overview of the operational sectors in hotels as well as conference organisation and conference venues . The course reviews the management components and related skills. Rates, pricing, products,and Revenue Management Plan and implement one conference, fair or event. Correspondence in Finnish. The student will plan, put into practice and evaluate a small fair och meeting.

Prerequisites and co-requisites

First year courses.

Previous course names

none

Additional information

Projects as conferences and students fairs are possible tasks in this course. Obligatory present on study visits and lecturer of visiting speakers. Deadlines must follow.

Recommended or required reading

Pietro Albanese, 2004:Revenue Management, periaatteet ja käytännöt palvelualalla, Edita. Finland Convention Bureaus material Aarrejärvi, L: Kokoukset ja kongressit.2003. Edita:Helsinki

Study activities

  • Lectures - 60 hours
  • Excursions and demonstrations - 5 hours
  • Small-group work - 18 hours
  • Project- and production work/artistic activities - 25 hours
  • Individual studies - 25 hours
  • - 0 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

Invitation for offer and offer letters passed 20% Report of conference venues 10 % Report on own event 10% Conference portfolio 20% Restel report 20% Xing 20% All tasks must be passed

Teacher

  • Aittoniemi Hellevi
  • Fabricius Susanna
  • Rancken Ulrika

Examiner

Aittoniemi Hellevi

Home page of the course

https://arcada.itslearning.com/

Group size

No limit

Assignments valid until

Until date 2014-05-31

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions

Course and curricula search