The course is included in these curricula and study modules
- Hotel and restaurant management - Marketing
- Tourism administration - Marketing
Level/category
Teaching language
English
Type of course
Compulsory
Recommended year of study
3
Total number of ECTS
3 cr
Competency aims
To provide an understanding of how the market behaves and the possibilities of marketing measures for different guest segments.
Learning outcomes
The student is expected to possess knowledge of the main principles of tourism marketing and how to apply them in practice. He/she will be able to analyse different types of markets, choose the suitable segments and plan the whole marketing process according to the needs of the segments as well as understand the significance of sustainable development and business ethics
Course contents
Marketing of Travel and Tourism Services
The fours P's - the four C's
Market Segmentation and Product Formulation
Planning Strategy and Tactics for T&T Marketing
Marketing Tools
Prerequisites and co-requisites
Marketing basics
Additional information
Kursen hålls på engelska/ course in English
Complementary literature :
Kotler&Bowen&Makens; Marketing for Hospitality and tourism (1999)
Recommended or required reading
Middleton,V.T.C. Marketing in Travel and Tourism.Butterworth&Heinemann.Oxford.2001.ISBN 0 7506 4471 0 3rd ed.
Actual articles in newpapers and magasines
Study activities
- Lectures - 30 hours
- Excursions and demonstrations - 16 hours
- Tuition managed by students but supervised by the teacher - 6 hours
- Individual studies - 28 hours
- - 0 hours
Workload
- Total workload of the course: 80 hours
- Of which autonomous studies: 28 hours
- Of which scheduled studies: 52 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams
- Demonstrations and presentations
- Reports and productions
Teacher
Aittoniemi Hellevi
Examiner
Aittoniemi Hellevi
Group size
No limit
Assignments valid until
12 months after course has ended
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions