The course is included in these curricula and study modules
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
A. QUALITY EDUCATION
B. DECENT WORK AND ECONOMIC GROWTH
C. REDUCED INEQUALITIES
D. GENDER EQUALITY
Learning outcomes
Knowledge:
- You will learn negotiation techniques for
effective communication and reaching agreements.
- You will gain knowledge in value-based selling
to focus on the benefits of your product or
service rather than just its features.
- You will learn how to develop a unique voice in
your sales pitch to differentiate from
competitors.
- You will understand the importance and
components of a creative brief.
Skills:
- You will develop the skills to build trust and
rapport with clients, creating long-lasting
business relationships.
- You will learn how to prepare for a pitch to
effectively communicate project goals and
requirements.
- You will gain skills in pitching and presenting
your ideas to potential clients or investors.
- You will learn networking skills to build
connections and relationships with potential
clients and partners.
Attitudes:
- You will adopt an abundance mindset, focusing on
opportunities for success and growth.
- You will develop a positive attitude towards
learning, keeping up-to-date with industry trends
and new techniques.
- You will realize the importance of collaboration
and working with others to achieve common goals.
- You will adopt a positive attitude towards
creative briefs, recognizing their importance in
effective communication.
Course contents
Negotiation Techniques
Value-based selling
Positioning
Building trust and rapport
Abundance mindset
Walking away
Selling skills
Constant learning
Developing a unique voice
Specializing
Networking
Preparing for a pitch
The creative brief
Client objections
Pitch deck structure
Creating/refining pitch deck
Pitching/Presenting
Prerequisites and co-requisites
None
Previous course names
-
Recommended or required reading
The Win Without Pitching Manifesto
By: Blair Enns
Never Split the Difference: Negotiating as if Your
Life Depended on It
By: Chris Voss
Study activities
- Lectures - 25 hours
- Practical exercises - 40 hours
- Project- and production work/artistic activities - 70 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the
following examinations:
Attendance (80%) and group participation
Writing exercise(s)
Peer review exercise(s)
Milestone project(s)
Teacher
Sammander Arash
Examiner
Sammander Arash
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
Assessment methods
Date will be announced later - Reports and productions