Level/category

General studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

Describe how the marketing environment affects a firm´s market strategy - Identify influences on consumer behaviour - Understand the concepts of segmentation, targeting and positioning - Analyse the marketing mix

Learning outcomes

1. Emphasise key concepts and issues underlying the modern practice of marketing; 2.Examine the role of marketing in the organisation and in society; 3.Analyse the general nature and role of marketing, the marketing concept, buyer behaviour and the environment in which marketing operates; and 4.Understand the four main decision areas of products and services, distribution, promotion and pricing.

Course contents

- understanding marketing management - analyzing marketing opportunities - developing marketing strategies - shaping the market offering - managing and delivering marketing programs

Prerequisites and co-requisites

None

Previous course names

None

Additional information

None

Recommended or required reading

Marknadsföringsboken (Mossberg&Sundström)

Study activities

  • Lectures - 33 hours
  • Practical exercises - 30 hours
  • Individual studies - 70 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

Exams (written-, oral-, home-)

Assessment requirements

Passed exam

Teacher

  • Hernberg Mervi
  • Rosenbröijer Carl-Johan
  • Willför Christel
  • Forsström Mikael

Examiner

Willför Christel

Home page of the course

https://arcada.itslearning.com/

Group size

No limit

Assignments valid until

12 months after course has ended

The timetable of the course

Se ARBS

Assessment methods

2012-10-23 - Exams

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