Extension studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

15 cr

Competency aims

The aim of the course is - to understand the basics and framework for a new business - to get an introduction in being an entrepreneur and to create an interest and understanding towards entrepreneurship -to understand and implement tools used for product development - service design and design thinking - to learn basic skills of customer development model by Steve Blank - to understand the basic structure of marketing in a small company with limited resources -to get an introduction to economic management of a company -to develop a product/service idea into a concrete business idea that can be implemented

Learning outcomes

At the end of the course you are expected to be able to: - know how to start a small company and to know differences between different legal forms - plan the whole business-process based on "The Business Model Canvas" and formalize the idea´s in a Business plan - evaluate herself/himself as a potential entrepreneur - generate and develop a business idea - use tools for product and customer development - understand service design thinking - use Marketing mix as a tool for an entrepreneur - utilize Customer Journey, Buyer Persona and Business Canvas to plan the implementation on the project - manage the economy of a small company by understanding the basics of accounting, budgeting and business planning - conduct a practical product development project - pitch the business in a professional way - get insights about team work

Course contents

Legal forms of companies and risks involved The Business Model Canvas Business plan Commercial vs. social entrepreneurship Innovations and inventions Business ideas, how to generate them Service design Customer Journey & Buyer Person Basics in marketing of a small business IPR & GDPR Economic management of a company Team work, guest lectures, workshops, reports, pitching event in the end of the course for external jury members.

Prerequisites and co-requisites

First-year studies performed satisfactorily (min. 50 cr).

Previous course names

AS-3-002 (0) Entrepreneurship 1 - Venture Management 5 cr, AS-3-001 (0) Entrepreneurship 2 - Venture Creation 5 cr, AS-3-003 (0) Entrepreneurship 3 - Venture Implementation 5 cr

Additional information

This Entrepreneurship extension study module consists of 5 theme blocks: Basics and framework for a new business Product development and innovation Marketing in a small company Development of a new business idea Economic management of a company Assignments will be done along the whole course period and tasks within a certain block will be done according to a given timetable. In order to pass the course, you need to receive minimum 50% of the points from each block. Please join course introduction 7th of September at 13.15 for more detailed information about the course.

Recommended or required reading

Business Model Generator ? Alexander Osterwalder The Lean Startup - Eric Ries The Startup Owner's Manual - Steve Blank Guide- Becoming an Entrepreneur in Finland, Finnish Enterprise Agencies, Suomen Uusyrityskeskukset https://www.uusyrityskeskus.fi/wp- content/uploads/2019/05/SUK_perustamisopas2019_E NG_VERKKOON.pdf Karwowski W., Soares M.and Stanton N.(2011): Human Factors and Ergonomics in Consumer Product Design, Methods and Techniques, CRC Press,New York, selected chapters.ISBN 978-1-4200-4628-1. Business Model Generation, http://www.businessmodelgeneration.com/canvas Lecture material and articles according to lecturers instructions

Study activities

  • Lectures - 40 hours
  • Excursions and demonstrations - 20 hours
  • Small-group work - 50 hours
  • Project- and production work/artistic activities - 60 hours
  • Individual studies - 150 hours
  • Internet-based studies - 45 hours
  • workshops - 40 hours


  • Total workload of the course: 405 hours
  • Of which autonomous studies: 405 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio
  • reaction papers, discussion forum and participation in workshops & guest lectures

Assessment requirements

To pass the course the student should pass the following examinations: Assignments submitted within given deadline and approved. Economic management of a company examination approved. In order to pass the course, you need to receive minimum 50% of the points from each ?theme block?. Mandatory participation in selected events: workshops, guest lectures and Pitching presentation for external jury members.


  • Hernberg Mervi
  • Kietz Tove
  • Stenius Andreas


Hernberg Mervi

Home page of the course


Group size

No limit

Assignments valid until

12 months after course has ended

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
  • Date will be announced later - Other assignments

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