The course is included in these curricula and study modules
- Business administration 2018 (marketing) - Marketing
- Business administration 2019 - Marketing
- Business administration 2020 - Marketing
- Business administration 2021 - Marketing - advanced studies
- Business administration 2022 - Marketing - advanced studies
- Business administration 2023 - Marketing - advanced studies
- International business 2019 - Marketing
- International business 2020 - Marketing
- International business 2021 - Marketing - advanced studies
- International business 2022 - Marketing - advanced studies
- International business 2023 - Marketing - advanced studies
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
In this study unit the focus lies on the following
competencies:
Customer centric Competence
Technological Competence
Communicative and social competence
Innovation and Development Competence
Learning Competence
SDG´s in focus:
#4
#12
Learning outcomes
Upon completion of this study unit:
You have a solid foundation in the fundamentals of
order handling, shipping, payments, and customer
communication in digital commerce. (Knowledge)
You have a good understanding of critical
processes, opportunities, problems and risks with
digital commerce. (Knowledge)
You have proficiency in different business models
for digital commerce. (Knowledge)
You have insight into different business processes
in a webshop, both from a consumer and a retailer
perspective. (Knowledge)
You can work in teams to innovate new concepts,
and develop customer-oriented webshops for
a global audience. (Skills)
You are skilled in using CRO strategies to
increase profitability in digital commerce.
(Skills)
You work with a customer oriented mindset, display
curiosity in teamwork, and present views and
arguments constructively in a professional
context.
(Approach)
You have an open mindset to experiment, a
willingness to learn different tools and methods
to
optimize digital commerce for a better customer
experience. (Approach)
Course contents
- Digital commerce in the Nordics and Europe
- Platforms for digital commerce
- Webshop development
- Conversion rate optimization
- Payment service providers
- Delivery options
- Customer experience
- Analytics and reporting
Prerequisites and co-requisites
Introduction to Marketing
Recommended or required reading
Digital Business and E-Commerce Management,
Chaffey et. al. Seventh edition. 2020
Material available in itslearning
Study activities
- Lectures - 40 hours
- Excursions and demonstrations - 5 hours
- Individual- and group instruction - 13 hours
- Small-group work - 20 hours
- Project- and production work/artistic activities - 40 hours
- Internet-based studies - 15 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the
following examinations:
Examination 1 : Report on the process of
implementing a webshop for a company
Examination 2 : Implement a webshop in a cloud
environment
Examination 3 : Present the business idea and the
webshop in a final seminar
Teacher
Forsström Mikael
Examiner
Forsström Mikael
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
Assessment methods
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions