AB-2-099 (0) - Selling Experiences

• Business administration 2023 - Tourism and experience management
• International business 2023 - Tourism and experience management

3 (2024-01-01 to 2024-03-17)

English

Compulsory

First

2

5 cr

In this study unit the focus lies on the following
competencies:

Fact based decision making competence

Learning competence

Technological competence

Competence in analysing digital channels for
distribution of travel and tourism services.

The SDG's in focus:

#1 NO POVERTY
#8 DECENT WORK AND ECONOMIC GROWTH
#9 INDUSTRY, INNOVATION AND INFRASTRUCTURE
#10 REDUCED INEQUALITIES
#11 SUSTAINABLE CITIES AND COMMUNITIES
#12 RESPONSIBLE CONSUMPTION & PRODUCTION

Upon completion of this study unit:

You have knowledge about the distribution system
of travel and experience services and understand
the complexity of the field. (Knowledge)

You can describe the key characteristics of
distribution channels such as such as Tour
operators, Travel agencies, OTAs, DMOs, Meta
-search services, Global distribution systems, C2C
services (AirBnb), Meta-search engines, Mobile
travel services etc. (Knowledge)

You have an open mindset to sharing economy and
its impact on experience distribution. (Approach)

You can apply sharing economy principles within
travel and experience industry. (Skills,
Knowledge)

You understand concepts of mobile and smart
technology. (Knowledge)

- The role of different intermediates, for
example, Tour operators, travel agencies, OTAs,
DMOs, Meta-search services.
- Online travel agents and global distribution
systems
- C2C services like AirBnb
- Meta-search engines
- Mobile travel services

Introduction to the Tourism Industry

Distribution Channels

Beckendorff, P.J., Sheldon, P. J. and
Fesenmaier, D. R. (2014). Tourism Information
Technology (2 Ed.),CAB International.

Buhalis & Laws (2002), Tourism distribution
channels: practices, issues and transformations

Online material in the form of articles and
expert presentations

• Lectures - 15 hours
• Individual- and group instruction - 20 hours
• Project- and production work/artistic activities - 60 hours
• Individual studies - 30 hours
• Seminars - 10 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Participation in tuition

Essays, reports, productions and portfolio

To pass the course the student should pass all
course assignments (includes written reports,
presence at specific occasions and presentations).

Koskinen Kaisa

Fabricius Susanna

https://arcada.itslearning.com/ External link

No limit

12 months after course has ended

2023-11-24 to 2023-12-22

Date will be announced later - Reports and productions