The course is included in these curricula and study modules

The course takes place in period

1 (2023-08-01 to 2023-10-22)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

In this study unit the focus lies on the following
competencies:

Fact-based decision making competency

Innovation and development competency

SDG´s in focus:
#1 NO POVERTY
#8 DECENT WORK AND ECONOMIC GROWTH
#9 INDUSTRY, INNOVATION AND INFRASTRUCTURE
#10 REDUCED INEQUALITIES
#12 RESPONSIBLE CONSUMPTION & PRODUCTION

Learning outcomes

Upon completion of this study unit:

You understand customer insights analytics and
management. (Knowledge)

You understand and are be able to analyse and
utilise information stored in a CRM system.
(Skills)

You understand the importance of GDPR and its
implications for business. (Approach)

Course contents

The course consists of lectures as well as
individual and group assignments.

Prerequisites and co-requisites

20 credits completed from the subject module.

Recommended or required reading

Lecture materials: posted on ITSLearning

? Bernard Marr: Key Business Analytics. Pearson
2015
Part 4: Market analytics
Part 5: Customer analytics

? Lars Helgeson: CRM for Dummies. Wiley 2017
Part 4: Analytics and improvement

? Punit Bhatia: Intro to GDPR. Advisera Expert
Solutions Ltd.
Chapters 1-6, 10-11

Study activities

  • Lectures - 21 hours
  • Individual studies - 114 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

Exam (maximum 75p)
And
Assignment (maximum 25p)

To pass the course you need:
50% of the total points and minimum 50% of the
exam points.

Teacher

Broth Joacim

Examiner

Broth Joacim

Home page of the course

Group size

No limit (39 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2023-08-10 to 2023-08-30

Assessment methods

  • Date of examination will be announced later - Exams
  • 2020-02-10 - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2023-09-07 09:15 - 11:45 D173 Analysing Customer Data Course setup & introduction Broth Joacim
2023-09-14 13:15 - 15:45 D4107-08 Analysing Customer Data Market and customer metrics Broth Joacim
2023-09-21 09:00 - 11:30 D4106 Analysing Customer Data Market and customer metrics Broth Joacim
2023-09-28 09:00 - 11:30 D173 Analysing Customer Data CRM data Broth Joacim
2023-10-05 09:00 - 11:30 Analysing Customer Data Join Zoom Meeting https://arcada.zoom.us/j/61289777449 Broth Joacim
2023-10-12 13:00 - 15:30 Analysing Customer Data Status meeting assignment Join Zoom Meeting https://arcada.zoom.us/j/66307295262 Broth Joacim
2023-10-19 13:00 - 16:00 F249 Analysing Customer Data - Exam Broth Joacim
2023-11-22 13:00 - 16:00 D4106 Analysing Customer Data - Re-exam 1 Broth Joacim
2023-12-20 09:00 - 12:00 B522 Analysing Customer Data - Re-exam 2 Broth Joacim

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