The course is included in these curricula and study modules

The course takes place in period

3 (2024-01-01 to 2024-03-17)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

In this study unit the focus lies on the following
competencies:

Customer Centric Competence
Technological Competence
Innovation and Development Competence
Learning Competence

SDGs in focus:

#4 QUALITY EDUCATION
#8 DECENT WORK AND ECONOMIC GROWTH
#12 RESPONSIBLE CONSUMPTION & PRODUCTION

Learning outcomes

Upon completion of this study unit:

You know the principles of growth marketing
and growth hacking. (Knowledge)

You have a good understanding of the significance
of buyer personas to better understand the needs
and wants of customers. (Knowledge)

You can launch a multi-channel marketing strategy
to reach customers in a multi-device and multi-
channel world. (Skills)

You can utilize both inbound and outbound
methodologies to create customer-centric
campaigns.
(Skills)

You have an open mindset to working with data-
driven approaches and present views and
arguments constructively in a professional
context.
(Approach)

Course contents

- Growth marketing and growth hacking
- Buyer personas and ICP
- Paid search ads
- Social media campaigns
- Email marketing
- Landing pages
- Retargeting
- Analytics

Prerequisites and co-requisites

Introducton to Marketing.

Recommended or required reading

Entrepreneur Voices on Growth Hacking, The Staff of
Entrepreneur Media, Inc., Derek Lewis

The Digital Marketing Handbook -Deliver Powerful
Digital Campaigns, Simon Kingsnorth

Study activities

  • Lectures - 35 hours
  • Excursions and demonstrations - 10 hours
  • Individual- and group instruction - 5 hours
  • Practical exercises - 20 hours
  • Project- and production work/artistic activities - 40 hours
  • Internet-based studies - 23 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should accomplish
the following:

Hand-in assignments according to deadlines in
itslearning and pass the test.

Teacher

Forsström Mikael

Examiner

Forsström Mikael

Home page of the course

Group size

No limit

Assignments valid until

12 months after course has ended

Course enrolment period

2023-11-24 to 2023-12-22

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions

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