AB-2-065 (0) - Digital Commerce

• Business administration 2018 (marketing) - Marketing
• Business administration 2019 - Marketing
• Business administration 2020 - Marketing
• Business administration 2021 - Marketing - advanced studies
• Business administration 2022 - Marketing - advanced studies
• Business administration 2023 - Marketing - advanced studies
• International business 2019 - Marketing
• International business 2020 - Marketing
• International business 2021 - Marketing - advanced studies
• International business 2022 - Marketing - advanced studies
• International business 2023 - Marketing - advanced studies

1 (2023-08-01 to 2023-10-22)

English

Compulsory

First

2

5 cr

In this study unit the focus lies on the following
competencies:

Customer centric Competence
Technological Competence
Communicative and social competence
Innovation and Development Competence
Learning Competence

SDG´s in focus:

#4
#12

Upon completion of this study unit:

You have a solid foundation in the fundamentals of
order handling, shipping, payments, and customer
communication in digital commerce. (Knowledge)

You have a good understanding of critical
processes, opportunities, problems and risks with
digital commerce. (Knowledge)

You have proficiency in different business models
for digital commerce. (Knowledge)

You have insight into different business processes
in a webshop, both from a consumer and a retailer
perspective. (Knowledge)

You can work in teams to innovate new concepts,
and develop customer-oriented webshops for
a global audience. (Skills)

You are skilled in using CRO strategies to
increase profitability in digital commerce.
(Skills)

You work with a customer oriented mindset, display
curiosity in teamwork, and present views and
arguments constructively in a professional
context.
(Approach)

You have an open mindset to experiment, a
willingness to learn different tools and methods
to
optimize digital commerce for a better customer
experience. (Approach)

- Digital commerce in the Nordics and Europe
- Platforms for digital commerce
- Webshop development
- Conversion rate optimization
- Payment service providers
- Delivery options
- Customer experience
- Analytics and reporting

Introduction to Marketing

Digital Business and E-Commerce Management,
Chaffey et. al. Seventh edition. 2020

Material available in itslearning

• Lectures - 40 hours
• Excursions and demonstrations - 5 hours
• Individual- and group instruction - 13 hours
• Small-group work - 20 hours
• Project- and production work/artistic activities - 40 hours
• Internet-based studies - 15 hours

• Total workload of the course: 133 hours
• Of which autonomous studies: 133 hours
• Of which scheduled studies: 0 hours

Participation in tuition

• Demonstrations and proficiency exams
• Essays, reports, productions and portfolio

To pass the course the student should pass the
following examinations:

Examination 1 : Report on the process of
implementing a webshop for a company

Examination 2 : Implement a webshop in a cloud
environment

Examination 3 : Present the business idea and the
webshop in a final seminar

Forsström Mikael

Forsström Mikael

https://arcada.itslearning.com/ External link

No limit (48 students enrolled)

12 months after course has ended

2023-08-10 to 2023-08-27

• Date will be announced later - Demonstrations and presentations
• Date will be announced later - Reports and productions