AB-2-014 (0) - Market Communication and Branding

• Business administration 2013 (marketing) - Marketing
• Business administration 2014 (marketing) - Marketing
• Business administration 2015 (marketing) - Marketing
• Business administration 2016 (marketing) - Marketing
• Business administration 2017 (marketing) - Marketing
• Business administration 2018 (marketing) - Marketing
• Business administration 2019 - Marketing
• Business administration 2020 - Marketing
• Business administration 2021 - Marketing - advanced studies
• Business administration 2022 - Marketing - advanced studies
• Business administration 2023 - Marketing - advanced studies
• International business 2019 - Marketing
• International business 2020 - Marketing
• International business 2021 - Marketing - advanced studies
• International business 2022 - Marketing - advanced studies
• International business 2023 - Marketing - advanced studies

3 (2024-01-01 to 2024-03-17)

English

Compulsory

First

2

5 cr

In this study unit we focus on the following
competencies:

Resilience competence

Fact based decision making competence

Technological competence

Communicative and social competence

Innovation and development competence

Learning competence

SDG's in focus: 4, 8, 12

Upon completion of this study unit:

You have knowledge in describing, explaining and
evaluating
various concepts and models used in marketing
communication and brand building. (Knowledge)

You have knowledge in explaining and exemplifying
how these
concepts relate to each other both strategically
and tactically. (Knowledge)

You have the skill to apply knowledge and through
analysis
obtain any marketing communication problems to
solve.
(Skills)

You have a curious and proactive approach to
understand the
various aspects of market communication and
branding. (Approach)

Lectures and assignments connected to these.
Discussions, group work, individual assignments and
exam or quiz.

Introduction to marketing

The study unit can be done as self-study through
weekly assignments (70-80%).

Materials and literature will be specified in the
introduction lecture.

• Lectures - 30 hours
• Practical exercises - 30 hours
• Project- and production work/artistic activities - 30 hours
• Individual studies - 30 hours
• Internet-based studies - 15 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Supported virtual education

• Exams (written-, oral-, home-)
• Essays, reports, productions and portfolio

Examination requirements:
The study unit can be done as self-study through
weekly assignmentslike quizes, article
readings,practical applications of theory etc.
(70-80%).
Weekly workshops about same topics with group
discussions and learning portfolio (20-30%)
Examination will presented more in detail during
introduction lecture.

Kietz Tove

Kietz Tove

https://arcada.itslearning.com/ External link

No limit

12 months after course has ended

2023-11-24 to 2023-12-22

• Date of examination will be announced later - Exams
• Date will be announced later - Reports and productions