The course is included in these curricula and study modules

The course takes place in period

2 (2023-10-23 to 2023-12-31)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

In this study unit the focus lies on the following
competencies:

Customer Centric Competence

Learning Competence

Ethical and Sustainable Competencies

Local and Global Societal Competence

SDG's in focus: 4, 8, 12

Learning outcomes

Upon completion of this study unit:

You have s solid understanding of the various
elements
that affect consumer behavior of individual
consumers and
groups of consumers. (Knowledge)

You are able to reflect upon own consumer
behaviour.
(Skills)

You have an understanding of theoretical
frameworks
regarding consumer psychology and consumer
behavior and the whole consumer decision making
process.
(Knowledge)

You re able to apply theoretical frameworks of
consumer behavior in marketing openly,
constructively and
sustainably. (Approach)

You have a curious and future-oriented mindset.
(Approach)

Course contents

Specific topic coverage includes:
1. Consumer behaviour and consumer society
2. Shopping, buying and disposing
3. Perception and meaning
4. The self
5. Motivation, lifestyles and values
6. Learning and memory
7. Attitudes
8. Decision-making

Prerequisites and co-requisites

Introduction to Marketing
Marknadsföringens grunder

Additional information

Mandatory course introduction 24th of October at
13:00.

The student can choose between a Learning by
reading or Learning by doing track.

Learning by reading: Reading the course book, exam

Learning by doing: Reading the course book,
individual tasks, quizzes & workshops

Study activities

  • Practical exercises - 45 hours
  • Small-group work - 10 hours
  • Individual studies - 80 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

Learning by reading: Exam
Learning by doing: individual tasks, workshops,
quizzes

Teacher

  • Forsström Mikael
  • Hernberg Mervi

Examiner

Hernberg Mervi

Home page of the course

Group size

No limit (51 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2023-10-09 to 2023-10-23

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Reports and productions
  • Date will be announced later - Other assignments
Room reservations
Date Time Room Title Description Organizer
2023-10-24 13:00 - 15:00 D4107-08 Consumer Behaviour Mandatory course introduction Fabricius Susanna
Hernberg Mervi
2023-10-31 13:00 - 15:00 B518 Consumer Behaviour Workshop Fabricius Susanna
Hernberg Mervi
2023-11-09 14:15 - 15:15 A412 Läs framgångsrikt! Read for Success! - Book discussion in the hub A412 Eklund Kaj
Forsskåhl Mona
Huldén Barbara
Kimberley Nigel
Nyström Janne
Pusa Tatja
Sandell Magdalena
Vocke Jonna
2023-11-13 16:30 - 18:00 Z030 Sisu session in English for IB students ONLINE All students are to activate their study plan in the new student information system Sisu before December 2023. By activating your study plan before December you can enrol to your courses starting in January. If you do not activate your study plan before December: you cannot enrol to your courses and will therefore not be able to participate in lectures in January. More information: https://start.arcada.fi/en/news/topical/2023-10-04/arcada-is-changing-its-student-information-system-from-asta-to-sisu The session is held by Arcada's Student Affairs: sisu@arcada.fi. Link to the Teams-session: https://teams.microsoft.com/l/meetup-join/19%3ameeting_ZjdhODZlM2MtNjZiOC00YTQxLWE1N2UtZjRhODE4OTIzZTI0%40thread.v2/0?context=%7b%22Tid%22%3a%2286080f64-b23d-4f93-8c43-e65f2588b9c3%22%2c%22Oid%22%3a%2295120ab9-e6c5-4d68-b283-421bbe101856%22%7d Ahlroth Siri
Eerola Sabina
2023-11-14 13:00 - 15:00 B518 Consumer Behaviour Workshop Fabricius Susanna
Hernberg Mervi
2023-11-14 16:30 - 18:00 Z030 Sisusession för FE studenter ONLINE Alla studenter måste ta i bruk sin individuella studieplan i det nya studieadministrativa systemet Sisu innan december 2023. Genom att aktivera din studieplan innan decemeber säkerställer du att du kan anmäla dig till dina kurser som inleds i januari. Om du inte tagit i bruk och aktiverat din studieplan inom december kan du inte anmäla dig till kurserna och således inte delta i undervisningen som börjar i januari. Mer information: https://start.arcada.fi/sv/nyheter/aktuellt/2023-10-03/arcada-byter-studieadministrativt-system-fran-asta-till-sisu Sessionen ordnas av Arcadas studieärenden: sisu@arcada.fi Länk till Teams-sessionen: https://teams.microsoft.com/l/meetup-join/19%3ameeting_ZjVmODNjMDMtZjhjMC00MGNjLWJjNWMtZDIyZjVjZTJiZDcw%40thread.v2/0?context=%7b%22Tid%22%3a%2286080f64-b23d-4f93-8c43-e65f2588b9c3%22%2c%22Oid%22%3a%2295120ab9-e6c5-4d68-b283-421bbe101856%22%7d Ahlroth Siri
Eerola Sabina
2023-11-28 10:00 - 12:00 D4107-08 Consumer Behaviour Workshop Fabricius Susanna
Hernberg Mervi
2023-12-05 11:30 - 13:30 B518 Consumer Behaviour Workshop Fabricius Susanna
Hernberg Mervi
2023-12-08 14:15 - 16:15 F249 Consumer Behaviour Reserved for 'Learning by reading' track: Exam Fabricius Susanna
Hernberg Mervi

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