The course is included in these curricula and study modules
- Business administration 2018 (tourism) - Tourism and travel sector
- Business administration 2019 - Tourism
- Business administration 2020 - Tourism
- Business administration 2021 - Tourism - advanced studies
- Business administration 2022 - Tourism - advanced studies
- International business 2019 - Tourism
- International business 2020 - Tourism
- International business 2021 - Tourism - advanced studies
- International business 2022 - Tourism - advanced studies
The course takes place in period
2 (2022-10-24 to 2022-12-31)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
Customer centric Competence
Technological Competence
Innovation and Development Competence
Learning outcomes
- Answer critical business questions through design, prototyping, and
testing ideas with customers (knowledge)
- The ability to innovate new concepts and services for the tourism
industry (skill)
- Develop and implement prototypes for new services (skill)
- A customer oriented mindset (attitude)
- Skills in different methods and tools used in the design sprint
approach (skill)
- Convert ideas to prototypes in a time-constrained situation (skill)
Course contents
- the Design Sprint method
- design thinking
- sketching and wireframes
- prototyping
- website development
- content marketing
- SEO
- conversion rate optimization
- usability tests
Prerequisites and co-requisites
Introduction to the Tourism Industry
Recommended or required reading
Knapp, J., Zeratsky, J. & Kowitz, B. 2016.
Sprint: How to solve big problems and test new ideas in just five
days.
Bly, R. W. 2018. The digital marketing handbook:
A step-by-step guide to
creating websites that sell.
Material in itslearning.
Study activities
- Lectures - 30 hours
- Excursions and demonstrations - 10 hours
Workload
- Total workload of the course: 40 hours
- Of which autonomous studies: 40 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should
accomplish the following:
Hand-in assignments during the course.
Teacher
Forsström Mikael
Examiner
Forsström Mikael
Home page of the course
Group size
No limit (16 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2022-10-10 to 2022-10-20
Assessment methods
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2022-10-25 | 08:30 - 12:30 | E384 | Digital Service Development | Forsström Mikael | |
2022-11-01 | 08:30 - 12:30 | F365 | Digital Service Development | Forsström Mikael | |
2022-11-08 | 08:30 - 12:30 | E384 | Digital Service Development | Forsström Mikael | |
2022-11-15 | 08:30 - 12:30 | E384 | Digital Service Development | Forsström Mikael | |
2022-11-22 | 08:30 - 12:30 | E384 | Digital Service Development | Forsström Mikael | |
2022-11-29 | 08:30 - 12:30 | E384 | Digital Service Development | Forsström Mikael | |
2022-12-07 | 08:30 - 12:30 | E384 | Digital Service Development | Forsström Mikael | |
2022-12-13 | 08:30 - 12:30 | E384 | Digital Service Development | Forsström Mikael |