The course is included in these curricula and study modules
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give an overview of
the main principles in marketing in a travel
and tourism context. Current trends in digital
marketing are also covered.
Learning outcomes
At the end of the course the student is
expected
to be able to
- explain the special characteristics of
marketing of travel and tourism
- understand the marketing mix in travel and
tourism
- analyze options for digital marketing
- review and discuss the role of social media
in marketing
- explore the impacts of the sharing economy
Course contents
- Characteristics of travel and tourism
marketing
- The marketing mix in T&T
- Tourism motivations and buyer behavior
- Digital marketing
- Social media marketing
- Sharing economy
Prerequisites and co-requisites
Basics in marketing
Recommended or required reading
Middleton et al. (2009). Marketing in Travel
and Tourism, Elsevier, fourth edition.
Tourism Information Technology, 2nd Edition.
CABI Tourism Texts
by P.J. Benckendorff (Author), P.J. Sheldon,
D.R. Fesenmaier
Kotler et al. (2017). Marketing for Hospitality
and Tourism, Pearson
Carlsson, L. (2012), Marknadsföring och
Kommunikation i Sociala Medier, som e-bok i
eLib vid Arcada.
Chaffey, David et. al. Internet Marketing -
Strategy, implementation and practice.Prentice
Hall. ISBN 978-0-273-69405-2
Luhtala, M., From, T. & Jäppinen, M. (2013),
Onnistumisen avaimet mobiilimarkkinointiin.
Mode of Delivery
Participation in tuition
Assessment methods
Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass all
written assignments and presentations/discussions.
Teacher
Eriksson Niklas
Examiner
Eriksson Niklas
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
Assessment methods
Date will be announced later - Reports and productions