The course is included in these curricula and study modules
Tourism administration - Tourism administration
Level/category
Teaching language
Swedish
Type of course
Compulsory
Recommended year of study
3
Total number of ECTS
7 cr
Competency aims
To manage a product planning process
Learning outcomes
To describe the process of tourism product development. To develop a new product of high quality.
To identify and compose different components in a total tourism product.
To understand the importance of the legislation and rules for tourism products.
Course contents
Supply and demand
Tourism products and their special focus
Segments
Quality
Packaging
Legislation
Key partners
Prerequisites and co-requisites
Tourism industry and basics in marketing
Additional information
One part of the course is held in Finnish as a web-course.
Recommended or required reading
Komppula,R.& Boxberg, M.Matkailuyrityksen tuotekehitys.Helsinki.Edita.2002.ISBN 951-37-3588-5
Middleton V.T.C: Marketing in Travel and Tourism.Oxford. Butterwort
and Heineman. 2001. 3rd ed.ISBN 0-7506-4471-0
Buhalis,D & Laws,E.(ed)Tourism distribution channels. Practices, issues and transformation. Continuum London.2002. ISBN 0 8264 5469 0
Lecklin,O. Laatu yrityksen menestystekijänä.Kauppakaari OYJ Helsinki.1999. ISBN 952-14-0094-3
Aktuellt material, litteratur anges av föreläsaren
Study activities
- Lectures - 30 hours
- Excursions and demonstrations - 5 hours
- Tuition managed by students but supervised by the teacher - 5 hours
- Project work and productions - 40 hours
- Individual studies - 40 hours
- Web-based and web-supported studies - 80 hours
Workload
- Total workload of the course: 200 hours
- Of which autonomous studies: 160 hours
- Of which scheduled studies: 40 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams
- Demonstrations and presentations
- Reports and productions
Teacher
Aittoniemi Hellevi
Examiner
Aittoniemi Hellevi
Group size
No limit
Assignments valid until
Until date 2009-06-01
The timetable of the course
Följer de angivna tidtabellerna
Assessment methods
- 2006-11-29 - Exams
- Date will be announced later - Demonstrations and presentations
- 2006-11-27 - Reports and productions