The course is included in these curricula and study modules

  • Im 2005 - 2006 - Economics and management
  • Hagel 2001 - 2004 - Care management
  • Ib 2001 - 2004 - Projects and seminars


Professional studies

Teaching language


Type of course


Recommended year of study


Total number of ECTS

4 cr

Competency aims

The aim of the course is to show the students what it takes to start, grow and run your own company.

Learning outcomes

At the end of the course the student is expected to be able to:
- evaluate his own potential to be an entrepreneur
- brainstorm potential ideas for his own business
- develop a business idea for his venture
- describe and evaluate franchising concepts
- describe and select low-cost marketing methods
- write a proficient business plan for his venture
- identify and select suitable financing for his venture
- evaluate and select suitable IPR protection for the venture

Course contents

The entrepreneurial mind. Starting your own company. Types of companies. Franchising. Low-cost marketing. Improving your cash-flow. Financial support for start-up businesses. Producing a business plan for your venture. Intellectual property rights, confidentiality aspects.

Prerequisites and co-requisites

General business knowledge gathered from Industrial Economics, Marketing or similar courses.

Previous course names

SYNTHESIS 2 entrepreneurship

Additional information

The course timing will be coordinated with IM, IB and HAG student schedules.

Recommended or required reading

Official course notes on course webpage.
Supporting literature: Zimmerer & Scarborough: Entrepreneurship & The New Venture Formation. McGraw-Hill.

Study activities

  • Lectures - 40 hours
  • Exercise based learning - 10 hours
  • Tuition managed by students but supervised by the teacher - 20 hours
  • Individual studies - 50 hours


  • Total workload of the course: 120 hours
  • Of which autonomous studies: 50 hours
  • Of which scheduled studies: 70 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams
  • Demonstrations and presentations
  • Reports and productions


Ericsson Henry


Ericsson Henry

Group size

No limit

Assignments valid until

12 months after course has ended

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions

Course and curriculum search