The course is included in these curricula and study modules
Ib 2001 - 2004 - International operations
Type of course
Recommended year of study
Total number of ECTS
The course is designed for students with prior
exposure to the marketing field. International
marketing focuses on processes responsible for
identifying and satisfying customer requirements
profitably on a global scale.
After sucessfully completing the course the student should be aware of the main problems in international marketing as well be able to draw up a plan for sucessfully marketing a service or a product in foreign markets.
- The Marketing Environment
- Researching the Market
- Entering International Markets
- Export Intermediaries
- Marketing of Services
- Marketing Plan and Budget
Prerequisites and co-requisites
Previous course names
Information concerning further literature will be
given in class. The course is a blend of lectures, and discussions, attendance in class is therefore required.
Recommended or required reading
Czinkota - Ronkainen: International Marketing.
The Dreyden Press. 2003 ISBN 0-03-098342-8
Albaum, Gerald, et al. 2005. International Marketing and Export Managment. Pearson
Other literature will be announced during course.
- Group work
- Total workload of the course: 0 hours
- Of which autonomous studies: 0 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Home page of the course
Assignments valid until
Until further notice
The timetable of the course
Will be given during the first lecture