The course is included in these curricula and study modules
- Information technology 2014 - Business processes
- Information technology 2015 - Business processes
- Information technology 2016 - Business processes
- Information technology 2017 - Business processes
- Information technology 2018 - Corporate activities
- Information technology 2019 - Corporate activities
- Information technology 2020 - Corporate activities
- Information technology 2021 - Corporate activities
- Business administration 2013 (marketing) - Corporate activities
- Business administration 2013 (logistics) - Corporate activities
- Business administration 2014 (logistics) - Corporate activities
- Business administration 2014 (marketing) - Corporate activities
- Business administration 2014 (tourism) - Corporate activities
- Business administration 2015 (logistics) - Corporate activities
- Business administration 2015 (marketing) - Corporate activities
- Business administration 2015 (tourism) - Corporate activities
- Business administration 2016 (logistics) - Corporate activities
- Business administration 2016 (marketing) - Corporate activities
- Business administration 2016 (tourism) - Corporate activities
- Business administration 2017 (logistics) - Corporate activities
- Business administration 2017 (marketing) - Corporate activities
- Business administration 2017 (tourism) - Corporate activities
- Business administration 2018 (logistics) - Corporate activities
- Business administration 2018 (marketing) - Corporate activities
- Business administration 2018 (tourism) - Corporate activities
- Business administration 2019 - Corporate activities
- Business administration 2020 - Corporate activities
- Business administration 2021 - Corporate activities - foundation studies
- Plastics technology 2010 (swedish) - Business administration
- Plastics technology 2011 (swedish) - Business administration
- Plastics technology 2012 (swedish) - Business administration
- Plastics technology 2013 (swedish) - Business administration
- Tourism 2013 - Corporate activities
- Cultural management 2014 - Arts and culture
The course takes place in period
4 (2022-03-14 to 2022-07-31)
Level/category
General studies
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give the student a
basic understanding of the principles of modern
marketing in the consumer market.
- Competence in customer-centric conduct
- Basic competence in fact-based decision making
within marketing - Understanding of both strategic and practical
perspective within elementary marketing - Competence in the structure, and functions of
business organisations - Understanding of how marketing evolves due to
digitalisation
Learning outcomes
Upon completion of the course you will be able to:
- describe consumer behavior in the buying process
phases (knowledge) - identify groups of individuals with similar
needs that can be satisfied both efficiently and
profitably (knowledge) - analyze the organization's ability to act on the
targeted market (skill) - apply the most relevant means derived from the
central marketing models and concepts (skill) - discuss how the organization's marketing efforts
and plans are executed, integrated, and
coordinated most efficiently (skill) (approach) - identify and assess different product- and
marketing- strategies and commercial activities in
the marketplace (skill) (approach)
Course contents
Lectures
Guest lectures
Book exam
Quiz
Individual and group assignments
Prerequisites and co-requisites
None
Previous course names
None
Recommended or required reading
Main course book:
Principles of Marketing
Scandinavian Edition
Kotler P., Armstrong G., Parment A.
2nd edition, 2016
Pearson Education Limited
Available at perlego.com
Materials distributed during the lectures.
Study activities
- Lectures - 40 hours
- Practical exercises - 25 hours
- Individual studies - 70 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams (written-, oral-, home-)
Assessment requirements
Passed mandatory assignments and book exam.
Teacher
- Henriksson Robert
- Kietz Tove
Examiner
Kietz Tove
Home page of the course
Group size
No limit (90 students enrolled)
Assignments valid until
12 months after course has ended
The timetable of the course
Se Asta/ARBS/itslearning
Course enrolment period
2021-08-09 to 2022-03-13
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Other assignments
| Date | Time | Room | Title | Description | Organizer |
|---|---|---|---|---|---|
| 2022-03-17 | 09:30 - 12:00 | F143 | Marknadsföringens grunder | Introduktion + Tema 1 | Henriksson Robert Kietz Tove |
| 2022-03-18 | 13:00 - 15:30 | F143 | Marknadsföringens grunder | Tema 2 och 3 | Henriksson Robert Kietz Tove |
| 2022-03-22 | 13:00 - 15:30 | D4107-08 | Marknadsföringens grunder | Tema 4 och 5 | Henriksson Robert |
| 2022-03-31 | 09:30 - 12:00 | F143 | Marknadsföringens grunder | Tema 6 och 7 | Henriksson Robert Kietz Tove |
| 2022-04-01 | 13:00 - 15:30 | Marknadsföringens grunder | Tema 8 och 9 https://arcada.zoom.us/j/66347784340?from=addon Meeting ID: 663 4778 4340 | Kietz Tove | |
| 2022-04-05 | 13:00 - 15:30 | F143 | Marknadsföringens grunder | Tema 10 och 11 | Henriksson Robert Kietz Tove |
| 2022-04-07 | 09:30 - 12:00 | Marknadsföringens grunder | Tema 12 och info om quiz och grupparbete https://arcada.zoom.us/j/68787480651?from=addon Meeting ID: 687 8748 0651 | Kietz Tove | |
| 2022-04-08 | 09:30 - 12:00 | Marknadsföringens grunder | Tentamen | Henriksson Robert Kietz Tove |
|
| 2022-04-26 | 13:00 - 15:30 | Marknadsföringens grunder | Re-exam 1 | Henriksson Robert Kietz Tove |
|
| 2022-04-28 | 09:30 - 12:00 | F143 | Marknadsföringens grunder | Marknadsundersökning grupparbete instruktioner | Kietz Tove |
| 2022-05-06 | 09:30 - 12:00 | F249 | Marknadsföringens grunder | Market research survey and summary workshop | Kietz Tove |
| 2022-05-10 | 13:00 - 15:30 | Marknadsföringens grunder | Guest lecture https://arcada.zoom.us/j/68650568084?from=addon Meeting ID: 686 5056 8084 | Henriksson Robert Kietz Tove |
|
| 2022-05-12 | 09:30 - 12:00 | Marknadsföringens grunder | Re-exam 2 / Omtentamen 2 | Henriksson Robert Kietz Tove |