The course is included in these curricula and study modules
- Business administration 2013 (logistics) - Digital design
- Business administration 2014 (logistics) - Digital design
- Business administration 2014 (marketing) - Digital design
- Business administration 2014 (tourism) - Digital design
- Business administration 2015 (logistics) - Digital design
- Business administration 2015 (marketing) - Digital design
- Business administration 2015 (tourism) - Digital design
- Business administration 2016 (logistics) - Digital design
- Business administration 2016 (marketing) - Digital design
- Business administration 2016 (tourism) - Digital design
- Business administration 2017 (logistics) - Digital design
- Business administration 2017 (marketing) - Digital design
- Business administration 2017 (tourism) - Digital design
- Business administration 2018 (logistics) - Digital design
- Business administration 2018 (marketing) - Digital design
- Business administration 2018 (tourism) - Digital design
- Business administration 2019 - Digital design
- Business administration 2020 - Digital design
- International business 2013 - Digital design
- Tourism 2013 - Digital design
The course takes place in period
- 1 (2020-08-01 to 2020-10-25)
- 2 (2020-10-26 to 2020-12-31)
- 3 (2021-01-01 to 2021-03-21)
Level/category
Teaching language
Finnish
Type of course
Optional
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
10 cr
Competency aims
The aim of the course is to develop a strategic
use
of different IT solutions to strengthen an
organization's online
presence.
Learning outcomes
At the end of the course the student is
expected to
be able to create a strong online presence for
an organization.
Different solutions with focus on value
creation for both the
customer and the organization are used.
Course contents
- Website development with CMS
- Use of different some-tools to strengthen an
organization's
online presence
- SEM and web-analytics
- A project work including the development of a
website, web-
analytics, search engine marketing and use of
different social
media tools.
Prerequisites and co-requisites
Basic knowledge in IT
Additional information
Students are selected on the basis of
applications, see
http://fortbildning.arcada.fi/fi External link-
fi/Education/Details/117 for more
information.
Recommended or required reading
Material published in itslearning
Study activities
- Lectures - 60 hours
- Individual- and group instruction - 20 hours
- Practical exercises - 50 hours
- Project- and production work/artistic activities - 80 hours
- Internet-based studies - 56 hours
Workload
- Total workload of the course: 266 hours
- Of which autonomous studies: 266 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the
following
examinations:
Examination 1: Hand-in all assignments
published in itslearning
Examination 2: Plan and implement a web site
and related
activities within digital marketing
Examination 3: Present the website and various
activities in
digital marketing in a final seminar
Teacher
Forsström Mikael
Examiner
Forsström Mikael
Home page of the course
Group size
No limit (24 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2020-05-18 to 2020-08-13
Assessment methods
Date will be announced later - Reports and productions