The course is included in these curricula and study modules
- Information technology 2014 - Business processes
- Information technology 2015 - Business processes
- Information technology 2016 - Business processes
- Information technology 2017 - Business processes
- Information technology 2018 - Corporate activities
- Information technology 2019 - Corporate activities
- Information technology 2020 - Corporate activities
- Business administration 2013 (marketing) - Corporate activities
- Business administration 2013 (logistics) - Corporate activities
- Business administration 2014 (logistics) - Corporate activities
- Business administration 2014 (marketing) - Corporate activities
- Business administration 2014 (tourism) - Corporate activities
- Business administration 2015 (logistics) - Corporate activities
- Business administration 2015 (marketing) - Corporate activities
- Business administration 2015 (tourism) - Corporate activities
- Business administration 2016 (logistics) - Corporate activities
- Business administration 2016 (marketing) - Corporate activities
- Business administration 2016 (tourism) - Corporate activities
- Business administration 2017 (logistics) - Corporate activities
- Business administration 2017 (marketing) - Corporate activities
- Business administration 2017 (tourism) - Corporate activities
- Business administration 2018 (logistics) - Corporate activities
- Business administration 2018 (marketing) - Corporate activities
- Business administration 2018 (tourism) - Corporate activities
- Business administration 2019 - Corporate activities
- Business administration 2020 - Corporate activities
- Plastics technology 2010 (swedish) - Business administration
- Plastics technology 2011 (swedish) - Business administration
- Plastics technology 2012 (swedish) - Business administration
- Plastics technology 2013 (swedish) - Business administration
- Tourism 2013 - Corporate activities
- Cultural management 2014 - Arts and culture
The course takes place in period
4 (2021-03-22 to 2021-07-31)
Level/category
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give the student a
basic understanding of the principles of modern
marketing with an emphasis on the consumer market.
Learning outcomes
After completing the course, the student has the
ability to analyse the organisation's conditions
to act in the current market. This insight
presupposes knowledge of consumer behaviour
during the various phases of the buying process.
Essential in this context is to be able to
identify groups of individuals with similar needs
who can be satisfied both efficiently and
economically. The factors relevant in this
context can be diagnosed on the basis of the so-
called. marketing mix models. The student has a
clear understanding of how the organization's
marketing efforts and plans are implemented,
integrated, and coordinated as cost-effectively
as possible.
Course contents
Emphasis on the main points of modern marketing.
The role of marketing in the organization as well
as in society. Analysis of the nature of
marketing, concept, purchasing behaviour in
society. Understanding the importance of
competition in this context.
Prerequisites and co-requisites
None
Previous course names
None
Recommended or required reading
Main course book:
Principles of Marketing
Scandinavian Edition
Kotler P., Armstrong G., Parment A.
2nd edition, 2016
Pearson Education Limited
Available at perlego.com
Materials distributed during the lectures.
Study activities
- Lectures - 33 hours
- Practical exercises - 30 hours
- Individual studies - 70 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
Exams (written-, oral-, home-)
Assessment requirements
Passed assignments and exam.
Teacher
- Henriksson Robert
- Kietz Tove
Examiner
Kietz Tove
Home page of the course
Group size
No limit (108 students enrolled)
Assignments valid until
12 months after course has ended
The timetable of the course
Se ARBS/itslearning
Course enrolment period
2021-03-08 to 2021-03-21
Assessment methods
Date of examination will be announced later - Exams
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2021-03-26 | 09:30 - 11:00 | Introduction to Marketing/Marknadsföringens grunder - Introduktion & Tema 1/ Introduction & Topic 1 | https://arcada.zoom.us/j/66233401242?pwd=MGU3c21XR3ZZMGVlaEVVSS9mY3Bhdz09 Meeting ID: 662 3340 1242 Passcode: 164235 | Henriksson Robert Kietz Tove |
|
2021-03-30 | 08:30 - 10:30 | Marknadsföringens grunder - Tema 2 & 3 | https://arcada.zoom.us/j/63886232807?pwd=NURaVi9QeUNzamJPYVlWQTZiSXN1Zz09 Meeting ID: 638 8623 2807 Passcode: 349324 | Henriksson Robert Kietz Tove |
|
2021-04-01 | 08:30 - 10:30 | Marknadsföringens grunder - Tema 4 & 5 | https://arcada.zoom.us/j/67685606244?pwd=UnVaVjMzdnc4dDB2OTVXazUrblc0UT09 Meeting ID: 676 8560 6244 Passcode: 876481 | Henriksson Robert Kietz Tove |
|
2021-04-06 | 09:15 - 11:45 | Marknadsföringens grunder - Tema 6 & 7 | https://arcada.zoom.us/j/62431265653?pwd=RDRYa0JpWVZ0TTZpeWxDZjVpdDZVZz09 Meeting ID: 624 3126 5653 Passcode: 888298 | Henriksson Robert Kietz Tove |
|
2021-04-08 | 09:30 - 12:00 | Marknadsföringens grunder - Tema 8 & 9 | https://arcada.zoom.us/j/68767288380?pwd=d2VxU2ZyRWI3TW5NaWRDdHVGT21Qdz09 Meeting ID: 687 6728 8380 Passcode: 357563 | Henriksson Robert Kietz Tove |
|
2021-04-13 | 08:30 - 11:30 | Marknadsföringens grunder/ Introduction to Marketing - Tema 10 & 11/Topic 10 & 11 | Tove Kietz is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/66390563679?pwd=bDhLTE1BYVFCK0RsS1ZveWpEYUVjdz09 Meeting ID: 663 9056 3679 Passcode: 362093 | Henriksson Robert Kietz Tove |
|
2021-04-16 | 09:00 - 11:30 | Introduction to Marketing/Marknadsföringens grunder - Topic 12 & 13 / Tema 12 & 13 | https://arcada.zoom.us/j/64071802566?pwd=cHdpT2p0TVR6STRNUmprenVPaUgxZz09 Meeting ID: 640 7180 2566 Passcode: 440259 | Henriksson Robert Kietz Tove |
|
2021-04-20 | 09:00 - 12:00 | Introduction to Marketing/ Marknadsföringens grunder - Exam/Tentamen | Henriksson Robert Kietz Tove |
||
2021-04-28 | 09:15 - 11:45 | Marknadsföringens grunder - Grupparbete 1 | https://arcada.zoom.us/j/66951795047?pwd=K3oreUpJUGxNVU5nc3pBMm5ObmM0QT09 Meeting ID: 669 5179 5047 Passcode: 389628 | Kietz Tove | |
2021-04-30 | 09:30 - 12:30 | Marknadsföringens grunder/ Introduction to Marketing - Omtentamen 1/ Re-exam 1 | Henriksson Robert Kietz Tove |
||
2021-05-07 | 09:30 - 12:00 | Marknadsföringens grunder/Introduction to Marketing - Grupparbete 2 / Workshop2 | https://arcada.zoom.us/j/69874823523?pwd=VDBrTUZSVDg0ZUhhRlN2UEhKR0UwUT09 Meeting ID: 698 7482 3523 Passcode: 231208 | Henriksson Robert Kietz Tove |
|
2021-05-11 | 13:15 - 15:45 | Marknadsföringens grunder/Introduction to Marketing - Guest lecture | https://arcada.zoom.us/j/68688425732?pwd=VHVMM0w3bTFwa3ZMZHRtbVVpckFiZz09 Meeting ID: 686 8842 5732 Passcode: 378421 | Henriksson Robert Kietz Tove |
|
2021-05-21 | 09:15 - 12:15 | Marknadsföringens grunder/ Introduction to Marketing - Omtentamen 2/ Re-exam 2 | Henriksson Robert Kietz Tove |