The course is included in these curricula and study modules


Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The course is designed for students with no
prior exposure to the marketing field. Marketing
focuses on processes responsible for identifying
and satisfying customer requirements profitably.

Learning outcomes

After completing the course students should understand the
main marketing concepts and the relationship between them,
basic consumer behaviour,
and be able to make a simple marketing plan.

Course contents

- Marketing Environment
- Consumer Markets
- Business-to-Business Marketing
- Marketing Research
- Segmentation and Positioning
- Relationship Marketing
- Marketing of Services
- Pricing
- Integrated Marketing Communication

Prerequisites and co-requisites


Previous course names


Additional information

Additional literature will be announced during the course.

Students are expected to attend the lectures even if
attendance is not obligatory except in the discussion
sessions are compulsory.

Recommended or required reading

Kotler, P. Principles of Marketing, European
Edition. Prentice
Hall, New Jersey

Study activities

  • Lectures - 50 hours
  • Practical exercises - 10 hours
  • Small-group work - 30 hours
  • Individual studies - 40 hours


  • Total workload of the course: 130 hours
  • Of which autonomous studies: 130 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

The course grade consist of both grades for the final
examination and for assignments.


Eldon Sveinn


Eldon Sveinn

Home page of the course


Group size

No limit

Assignments valid until

Until further notice

The timetable of the course

Will be given in class

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Reports and productions

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