The course is included in these curricula and study modules
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
A. CREATIVITY
B. CONCEPTUAL AND CRAFT COMPETENCE in Film and
Media
C. COMPETENCE IN CRITICAL AND ANALYTICAL MEDIA
INDUSTRY KNOWLEDGE
Learning outcomes
Knowledge
- You will gain a strong foundation in the
principles of design, including color theory,
typography, and composition.
- You will learn the history of typography and how
it has evolved over time.
- You will develop an understanding of the anatomy
of typography and how to pair fonts to create
effective visual communication.
- You will learn about the importance of layout
and composition in design and how to use grids and
the golden ratio to create balanced designs.
- You will gain knowledge of how to use photos in
design to enhance your visual communication.
Skills
- You will develop the skills to plan and execute
designs that effectively communicate your message
to your audience.
- You will be able to analyze different layout
types and choose the appropriate one for your
design needs.
Attitudes
- You will develop a positive attitude towards
design.
- You will realize the importance of collaboration
and working with others to achieve common goals.
Course contents
Gestalt Theory
Psychology of Typography
Using Photos in Design
Introduction to Typography
Anatomy of Typography
The History of Typography
Font Pairing
Introduction to Color Theory
Color Wheel Basics
Color Spaces
Color Palettes
Color Harmony
Psychology of Color
Color Accessibility
Composition & Layout
Introduction to Grids
The Golden Ratio
Using Grids
Final Project(s)
Recommended or required reading
The Practical Guide to Design Theory
Lindsay Marsh
https://lindsaymarsh.teachable.com/p/the-practical External link-
guide-to-design-theory
Study activities
- Lectures - 25 hours
- Practical exercises - 40 hours
- Project- and production work/artistic activities - 70 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the
following examinations:
Attendance (80%) and group participation
Writing exercise(s)
Peer review exercise(s)
Milestone project(s)
Teacher
Sammander Arash
Examiner
Sammander Arash
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
Assessment methods
Date will be announced later - Reports and productions