The course is included in these curricula and study modules
- International business 2013 - Corporate activities
- International business 2014 - Corporate activities
- International business 2015 - Corporate activities
- International business 2016 - Corporate activities
- International business 2017 - Corporate activities
- International business 2018 - Corporate activities
- International business 2019 - Corporate activities
- International business 2020 - Corporate activities
- International business 2021 - Corporate activities - foundation studies
- International business 2022 - Corporate activities - foundation studies
- International business 2023 - Corporate activities - foundation studies
- Plastics technology 2010 - Business administration
- Plastics technology 2011 - Business administration
- Plastics technology 2012 - Business administration
- Plastics technology 2013 - Business administration
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give the student a
basic understanding of the principles of modern
marketing in the consumer market.
- Competence in customer-centric conduct
- Basic competence in fact-based decision making
within marketing
- Understanding of both strategic and practical
perspective within elementary marketing
- Competence in the structure, and functions of
business organisations
- Understanding of how marketing evolves due to
digitalisation
Learning outcomes
Upon completion of the course you will be able
to:
- describe consumer behavior in the buying process
phases (knowledge)
- identify groups of individuals with similar
needs that can be satisfied both efficiently and
profitably (knowledge)
- analyze the organization's ability to act on the
targeted market (skill)
- apply the most relevant means derived from the
central marketing models and concepts (skill)
- discuss how the organization's marketing efforts
and plans are executed, integrated, and
coordinated most efficiently (skill) (approach)
- identify and assess different product- and
marketing- strategies and commercial activities in
the marketplace (skill) (approach)
Course contents
Lectures
Guest lectures
Book exam
Quiz
Individual and group assignments
Prerequisites and co-requisites
None
Previous course names
None
Recommended or required reading
Main course book:
Principles of Marketing
Scandinavian Edition
Kotler P., Armstrong G., Parment A.
2nd edition, 2016
Pearson Education Limited
Available at perlego.com
Materials distributed during the lectures.
Study activities
- Lectures - 40 hours
- Practical exercises - 25 hours
- Individual studies - 70 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams (written-, oral-, home-)
Assessment requirements
Min. 50% of points in mandatory book exam and quiz,
as well as min.50% of total points in the study
unit.
Teacher
- Henriksson Robert
- Kietz Tove
Examiner
Kietz Tove
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
The timetable of the course
See Asta/ARBS/Itslearning
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Other assignments