The course is included in these curricula and study modules
Level/category
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
Sales is important for the cultural producer. During the course
branding and
storytelling you will become familiar with different marketing
methods
and the mechanisms behind them. You will also get acquainted
with
press work as a tool for cultural projects
Learning outcomes
At the end of the course the student is expected to be able to...
- Dentifiera audiences and client groups
- Be able to design and plan marketing processes
for an artist or artist group
- Be able to write press releases and plan press conferences
Course contents
Students will get to know artist's stories and storytelling as
marketing method.
-Theory of brand-building and identity and creative
marketing methods
- Press
Prerequisites and co-requisites
First year's courses in cultural production completed
Previous course names
none
Additional information
Compulsory attendance
Recommended or required reading
Storytelling. Marknadsföring i upplevelseindustrin. Lena
Mossberg,
Erik Nissen Johanssen
Titans of Branding. Kirsti Lindberg-Repom et.al
Markkinointi 3.0, Philip Kotler et.al
Service Managent och marknadsföring - en CRM ansats.
Christian
Grönroos

Brändi kulmahuoneeseen! Marco Mäkinen et.al
Festivalbranding - MInd over Matter. Anne Kaukonen
artiklar
Study activities
- Lectures - 45 hours
- Individual- and group instruction - 10 hours
- Project- and production work/artistic activities - 40 hours
- Individual studies - 25 hours
- Internet-based studies - 13 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Assessment requirements
For passing the course following is required:
Compulsory attendance (80%)
Reports
Work and development of On-Campus Expedition Arcada 2015
Teacher
- Bäck Maria
- Tolonen Liisa
Examiner
Bäck Maria
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
The timetable of the course
Se ARBS
Assessment methods
- 2014-12-11 - Demonstrations and presentations
- 2014-12-19 - Reports and productions