The course is included in these curricula and study modules
The course takes place in period
2 (2022-10-24 to 2022-12-31)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
A. KREATIVITET
B. BEGREPPSLIG- OCH HANTVERKSMÄSSIG KOMPETENS inom
Film och Media
C. KOMPETENSEN KRITISK OCH ANALYTISK
MEDIABRANSCHKÄNNEDOM
Learning outcomes
By the end of this course students should be able
to understand and execute the fundamental steps in
the process of building a visual brand and identity
for a client as well as work in a team.
Course contents
Knowledge
- You have the knowledge and understand the
differences of brand versus visual identity and
their importance.
- You have knowledge of the process by which a
brand and visual identity can be created
concentrating specifically on target audiences.
- You have the knowledge to work as team towards
brand and visual identity creation.
Skills
- You can work with a team to execute the
fundamental steps in the process of building a
brand and visual identity using various techniques
and methods introduced throughout the course.
- You can do basic user and market analysis. You
can
use various digital software to create and present
the new brands to clients.
Attitudes
- You realize the difficulties in working with a
team, sticking to deadlines as well as delivering
quality work through iteration.
- You understand the impact on how not only images
but also words can change people's perceptions of
one another. You can take critical feedback
towards
your work without letting it affect your personal
identity.
Prerequisites and co-requisites
Introduction to Media Production or General graphic
design knowledge. Understanding how to use
Photoshop / Illustrator and other graphic design /
layout software useful.
Study activities
- Lectures - 20 hours
- Individual- and group instruction - 40 hours
- Practical exercises - 40 hours
- Project- and production work/artistic activities - 35 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment requirements
To pass the course the student is required to
finish the assignments & projects and fulfill the
80% attendance requirements. Absence needs to be
announced in advance via Itslearning.
Examination 1: Finished projects 40%
Examination 2: Tasks and presentations 20%
Examination 3: Deadlines 20%
Examination 4: Presence 20%
The emphasis is on the practical work done within
deadlines. Absence without notifying the teacher
affects the grading even if all tasks would be
finished within given timetable.
Teacher
Sammander Arash
Examiner
Sammander Arash
Home page of the course
Group size
No limit (18 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2022-10-10 to 2022-11-06
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2022-10-26 | 09:15 - 12:30 | A303 | Visual Design and Identity | Sammander Arash | |
2022-10-27 | 09:15 - 12:30 | A303 | Visual Design and Identity | Sammander Arash | |
2022-11-02 | 09:15 - 12:30 | A303 | Visual Design and Identity | Sammander Arash | |
2022-11-03 | 09:15 - 12:30 | A303 | Visual Design and Identity | Sammander Arash | |
2022-11-09 | 09:15 - 12:30 | A303 | Visual Design and Identity | Sammander Arash | |
2022-11-10 | 09:15 - 12:30 | A303 | Visual Design and Identity | Sammander Arash | |
2022-11-16 | 09:15 - 12:30 | A303 | Visual Design and Identity | Sammander Arash | |
2022-11-17 | 09:15 - 12:30 | A303 | Visual Design and Identity | Sammander Arash | |
2022-11-23 | 09:15 - 12:30 | A303 | Visual Design and Identity | Sammander Arash | |
2022-11-24 | 09:15 - 12:30 | A303 | Visual Design and Identity | Sammander Arash | |
2022-11-30 | 09:15 - 12:30 | A303 | Visual Design and Identity | Sammander Arash | |
2022-12-01 | 09:15 - 12:30 | A303 | Visual Design and Identity | Sammander Arash | |
2022-12-07 | 09:15 - 12:30 | A303 | Visual Design and Identity | Sammander Arash | |
2022-12-08 | 09:15 - 12:30 | A303 | Visual Design and Identity | Sammander Arash | |
2022-12-14 | 09:15 - 12:30 | A303 | Visual Design and Identity | Sammander Arash | |
2022-12-15 | 09:15 - 12:30 | A303 | Visual Design and Identity | Sammander Arash |