The course is included in these curricula and study modules
The course takes place in period
2 (2021-10-25 to 2021-12-31)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
The aim of this course is to learn the foundational
knowledge and importance of visual brand and
identity as well as a process on how it may be
created.
Learning outcomes
By the end of this course students should be able
to understand and execute the fundamental steps in
the process of building a visual brand and identity
for a client as well as work in a team.
Course contents
1. Fundamentals and importance of branding and
identity.
2. A branding process
3. Client, brand, and competitor research
4. Finding styles
5. Stylescapes/Moodboards/Client Presentations
6. Brainstorming techniques
7. Concepting and Designing a Logo
8. Choosing Typeface and Typography
9. Color psychology and selection
10. Creating a brand voice and copy
11. Creating a client presentation
12. Understanding the basics of brand standards
and guidelines
Prerequisites and co-requisites
Introduction to Media Production or General graphic
design knowledge. Understanding how to use
Photoshop / Illustrator and other graphic design /
layout software useful.
Study activities
- Lectures - 20 hours
- Individual- and group instruction - 40 hours
- Practical exercises - 40 hours
- Project- and production work/artistic activities - 35 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment requirements
To pass the course the student is required to
finish the assignments & projects and fulfill the
80% attendance requirements. Absence needs to be
announced in advance via Itslearning.
Examination 1: Finished projects 40%
Examination 2: Tasks and presentations 20%
Examination 3: Deadlines 20%
Examination 4: Presence 20%
The emphasis is on the practical work done within
deadlines. Absence without notifying the teacher
affects the grading even if all tasks would be
finished within given timetable.
Teacher
Sammander Arash
Examiner
Sammander Arash
Home page of the course
Group size
No limit (20 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2021-10-11 to 2021-11-07
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2021-10-26 | 09:15 - 12:00 | Visual Design and Identity | Sammander Arash | ||
2021-10-26 | 13:00 - 16:00 | A303 | Visual Design and Identity | Sammander Arash | |
2021-11-02 | 09:15 - 16:00 | A309 | Visual Design and Identity | Sammander Arash | |
2021-11-09 | 09:15 - 12:00 | A311 | Visual Design and Identity | Sammander Arash | |
2021-11-09 | 13:00 - 16:00 | A303 | Visual Design and Identity | Sammander Arash | |
2021-11-16 | 09:15 - 12:00 | A309 | Visual Design and Identity | Sammander Arash | |
2021-11-16 | 13:00 - 16:00 | A303 | Visual Design and Identity | Sammander Arash | |
2021-11-23 | 09:15 - 12:00 | A309 | Visual Design and Identity | Sammander Arash | |
2021-11-23 | 13:00 - 16:00 | A303 | Visual Design and Identity | Sammander Arash | |
2021-11-30 | 09:15 - 16:00 | A309 | Visual Design and Identity | Sammander Arash | |
2021-12-07 | 09:15 - 16:00 | A309 | Visual Design and Identity | Sammander Arash | |
2021-12-14 | 09:15 - 16:00 | A309 | Visual Design and Identity | Sammander Arash |