The course is included in these curricula and study modules
- Business administration 2005 (marketing focused on sme) - Marketing
- Business administration 2006 (marketing focused on sme) - Marketing
- Business administration 2008 (marketing focused on sme) - Enterprise communication
- Business administration 2007 (marketing focused on sme) - Marketing
- Business administration 2009 (marketing) - Enterprise communication
- Business administration 2010 (marketing) - Enterprise communication
- Business administration 2011 (marketing) - Enterprise communication
- Business administration 2012 (marketing) - Enterprise communication
Level/category
Professional studies
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
The course aims to give participants a wider understanding of how "brand management" is used in strategic planning. How brand communication interacts with the organization's other activities in an effort to create successful brands.
Learning outcomes
Be able to describe and understand Brand Management theories
Course contents
The course is conducted as a collaborative project with a company in which the aim is to determine the brand image in relation to its profile. As a method are used Eyetracking.
Prerequisites and co-requisites
Basics in Marketing
Previous course names
Corporate Communication
Additional information
Number of course participants, maximum 30 students
Recommended or required reading
Articles
Study activities
- Lectures - 16 hours
- Excursions and demonstrations - 3 hours
- Individual- and group instruction - 50 hours
- Practical exercises - 22 hours
- Small-group work - 35 hours
- Seminars - 10 hours
Workload
- Total workload of the course: 136 hours
- Of which autonomous studies: 136 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams (written-, oral-, home-)
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Assessment requirements
Case and passed exam
Teacher
- Christel Willför
- Hernberg Mervi
- von Boguslawski Michael
Examiner
Willför Christel
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
Assessment methods
- 2014-03-13 - Exams
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions