The course takes place in period

  • 3 (2022-01-01 to 2022-03-13)
  • 4 (2022-03-14 to 2022-07-31)

Level/category

Extension studies

Teaching language

English

Type of course

Optional

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

15 cr

Competency aims

The aim of the course is

  • to understand the basics and framework for a
    new business
  • to get an introduction in being an
    entrepreneur and to create an interest and
    understanding towards entrepreneurship
    -to understand and implement tools used for
    product development - service design
    and design
    thinking
  • to learn basic skills of customer development
    model by Steve Blank
  • to understand the basic structure of
    marketing
    in a small company with limited
    resources
    -to get an introduction to economic management
    of a company
    -to develop a product/service idea into a
    concrete business idea that can be
    implemented

Learning outcomes

At the end of the course you are expected to be
able to:

  • know how to start a small company and to know
    differences between different legal forms
  • plan the whole business-process based on "The
    Business Model Canvas" and formalize the idea´s
    in a Business plan
  • evaluate herself/himself as a potential
    entrepreneur
  • generate and develop a business idea
  • use tools for product and customer
    development
  • understand service design thinking
  • use Marketing mix as a tool for an
    entrepreneur
  • utilize Customer Journey, Buyer Persona and
    Business Canvas to plan the implementation on
    the project
  • manage the economy of a small company by
    understanding the basics of accounting,
    budgeting and business planning
  • conduct a practical product development
    project
  • pitch the business in a professional way
  • get insights about team work

Course contents

Legal forms of companies and risks involved
The Business Model Canvas
Business plan
Commercial vs. social entrepreneurship
Innovations and inventions
Business ideas, how to generate them
Service design
Customer Journey & Buyer Person
Basics in marketing of a small business
IPR & GDPR
Economic management of a company

Team work, guest lectures, workshops, reports,
pitching event in the end of
the course for external jury members.

Prerequisites and co-requisites

First-year studies performed satisfactorily (min.
50 cr).

Previous course names

AS-3-002 (0) Entrepreneurship 1 - Venture
Management 5 cr, AS-3-001 (0) Entrepreneurship
2 - Venture Creation 5 cr, AS-3-003 (0)
Entrepreneurship 3 - Venture Implementation 5
cr

Additional information

This Entrepreneurship extension study module
consists of 4 topic blocks and activities during
the whole course period:
Basics and framework for a new business
Product development and marketing
Create a product/service idea into a concrete
concept that can be implemented
Economic management of a company

Assignments will be done along the whole course
period and tasks within a
certain block will be done according to a given
timetable.
In order to pass the course, you need to
receive
minimum 50% of the points
from each block.

Please join course introductory lecture 10th of
January 2022
at 13.00 for more detailed
information about the course. This lecture will be
held in Zoom.

Recommended or required reading

Business Model Generator ? Alexander
Osterwalder
The Lean Startup - Eric Ries
The Startup Owner's Manual - Steve Blank

Guide- Becoming an Entrepreneur in Finland,
Finnish Enterprise Agencies, Suomen
Uusyrityskeskukset

Karwowski W., Soares M.and Stanton N.(2011):
Human Factors and Ergonomics in Consumer
Product
Design, Methods and Techniques, CRC Press,New
York, selected chapters.ISBN 978-1-4200-4628-1.

Business Model Generation,
http://www.businessmodelgeneration.com/canvas External link

Lecture material and articles according to
lecturers instructions

Study activities

  • Lectures - 40 hours
  • Excursions and demonstrations - 20 hours
  • Small-group work - 50 hours
  • Project- and production work/artistic activities - 60 hours
  • Individual studies - 150 hours
  • Internet-based studies - 45 hours
  • workshops - 40 hours

Workload

  • Total workload of the course: 405 hours
  • Of which autonomous studies: 405 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio
  • reaction papers, discussion forum and participation in workshops & guest lectures

Assessment requirements

To pass the course the student should pass the
following examinations:

Assignments submitted within given deadline and
approved.
Economic management of a company examination
approved.
In order to pass the course, you need to
receive
minimum 50% of the points from each ?theme
block?.
Mandatory participation in selected events:
workshops, guest lectures and Pitching
presentation for external jury members.

Teacher

  • Hernberg Mervi
  • Kietz Tove
  • Stenius Andreas

Examiner

Hernberg Mervi

Group size

No limit (43 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2021-12-22 to 2022-01-06

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
  • Date will be announced later - Other assignments
Room reservations
Date Time Room Title Description Organizer
2022-01-10 13:00 - 15:00 Entrepreneurship Course introduction and lecture in Zoom Hernberg Mervi
Kietz Tove
2022-01-17 13:00 - 17:00 Entrepreneurship Workshop 1 in Zoom Hernberg Mervi
Kietz Tove
2022-01-24 13:00 - 15:30 Entrepreneurship Guest lecture and Topic Block 2 briefing Hernberg Mervi
Kietz Tove
2022-01-31 13:00 - 17:00 Entrepreneurship Lecture and Workshop 2 in Zoom Hernberg Mervi
Kietz Tove
2022-02-07 13:00 - 17:00 Entrepreneurship Hernberg Mervi
Kietz Tove
2022-02-14 13:00 - 17:00 D4107-08 Entrepreneurship Hernberg Mervi
Kietz Tove
2022-02-21 13:00 - 17:00 Entrepreneurship Hernberg Mervi
Kietz Tove
2022-02-28 13:00 - 17:00 Entrepreneurship Hernberg Mervi
Kietz Tove
2022-03-07 13:00 - 17:00 Entrepreneurship Hernberg Mervi
Kietz Tove
2022-03-14 13:00 - 17:00 Entrepreneurship Hernberg Mervi
Kietz Tove
2022-03-21 13:00 - 17:00 D4107-08 Entrepreneurship Hernberg Mervi
Kietz Tove
2022-03-28 13:00 - 17:00 Entrepreneurship Workshop 8 is cancelled - please utilize these lecture hours with your group for self study time for your business idea development Hernberg Mervi
Kietz Tove
2022-04-04 13:00 - 17:00 Entrepreneurship Hernberg Mervi
Kietz Tove
2022-04-11 13:00 - 17:00 D4107-08 Entrepreneurship Stenius Andreas
2022-04-11 15:00 - 17:00 E385 Entrepreneurship
2022-04-25 13:00 - 17:00 D4107-08 Entrepreneurship Stenius Andreas
2022-04-25 15:00 - 17:00 E385 Entrepreneurship
2022-05-02 13:00 - 17:00 Entrepreneurship No lecture - time reserved for Grande finale pirching preparations Hernberg Mervi
Kietz Tove
2022-05-09 13:00 - 17:00 F249 Entrepreneurship Hernberg Mervi
Kietz Tove

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