Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The aim of the course is to give the students
insight in the future of
retail from a strategic and research perspective

Learning outcomes

At the end of the course the student is
expected to be able to:
-understand the critical trends of development
in retail
-assess structural changes in grocery retail
-conduct Eye-tracking studies in retail
-understand the role of data for analytics and
as a potential new service

Course contents

  • Grocery retail in Finland
    -Changing role of the physical brick-and-mortar
    -Diversity in customer requirements
    -Eye-tracking study's and analysis
    -How can data and analytics be used in retail

Prerequisites and co-requisites

Minimum 20 ECTS conducted in the marketing module
of year 2

Recommended or required reading

To be informed later

Study activities

  • Lectures - 10 hours
  • Excursions and demonstrations - 3 hours
  • Practical exercises - 20 hours
  • Project- and production work/artistic activities - 80 hours
  • Individual studies - 20 hours


  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio


Eriksson Niklas


Eriksson Niklas

Group size

No limit

Assignments valid until

12 months after course has ended

The timetable of the course

Varje grupp kommer överens med Elena Smirnova om
egna tider för använding av F363.

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions

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