The course is included in these curricula and study modules
- Business administration 2013 (marketing) - Marketing
- Business administration 2014 (marketing) - Marketing
- Business administration 2015 (marketing) - Marketing
- Business administration 2016 (marketing) - Marketing
- Business administration 2017 (marketing) - Marketing
- Business administration 2018 (marketing) - Marketing
- Business administration 2019 - Marketing
- Business administration 2020 - Marketing
- Business administration 2021 - Marketing - advanced studies
- International business 2019 - Marketing
- International business 2020 - Marketing
- International business 2021 - Marketing - advanced studies
The course takes place in period
2 (2021-10-25 to 2021-12-31)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give the
participants
a solid understanding of the customer as an
individual consumer and as a member of a group
of
consumers. How do consumers select, purchase and
use goods and services, what processes are
involved?
Learning outcomes
Current approaches to business emphasize the
importance of adopting a consumer focus.
Marketing, in particular, is a customer-driven
function that begins and ends with the consumer,
from identifying customer needs to trying to
meet
those needs and ensuring post-purchase
satisfaction. While all of us are consumers, our
intuitions about our own behavior as well as
that
of others are often inaccurate. In this course
you will learn about fundamental theories and
concepts in consumer psychology and about
exciting new findings to enhance your
understanding of how and why people choose,
use and evaluate goods and services the way they
do.
Course contents
Specific topic coverage includes:
1. Consumer behaviour and consumer society
2. Shopping, buying and disposing
3. Perception and meaning
4. The self
5. Motivation, lifestyles and values
6. Learning and memory
7. Attitudes
8. Decision-making
Prerequisites and co-requisites
Introduction to Marketing
Marknadsföringens grunder
Additional information
TThere are 2 alternative ways of participating in
this course:
1. Learning by reading, you study alone and
independently the course book and in the end of
the course you will participate in an online exam.
Date for exam 15th of December at 9.00
2. Learning by doing, includes weekly topics and
tasks done either individually at home or in
groups at campus, grading always individual.
In case the course is full we will prioritize
the enrollment according to following:
1. Företagsekonomi and International Business
2. Students with highest amount of credits
Study activities
- Individual- and group instruction - 20 hours
- Practical exercises - 40 hours
- Small-group work - 30 hours
- Project- and production work/artistic activities - 20 hours
- Individual studies - 25 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
See Course Description on itsLearning
Teacher
- Halmén Mia
- Hernberg Mervi
Examiner
Hernberg Mervi
Home page of the course
Group size
No limit (47 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2021-10-11 to 2021-10-24
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Reports and productions
- Date will be announced later - Other assignments
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2021-10-28 | 10:15 - 12:15 | D4106 | Consumer Behaviour | Course introduction at campus | Halmén Mia Hernberg Mervi |
2021-11-04 | 09:00 - 11:00 | D4106 | Consumer Behaviour | Chapter 2 WORKSHOP at campus | Halmén Mia Hernberg Mervi |
2021-11-18 | 09:00 - 11:00 | D4106 | Consumer Behaviour | Chapter 4 WORKSHOP at campus | Halmén Mia Hernberg Mervi |
2021-12-02 | 09:00 - 11:00 | D4107-08 | Consumer Behaviour | Chapter 6 WORKSHOP at campus | Halmén Mia Hernberg Mervi |
2021-12-15 | 09:00 - 11:30 | D4106 | Consumer Behaviour | exam for self-study students | Halmén Mia Hernberg Mervi |
2022-01-24 | 12:30 - 15:00 | Consumer Behaviour | Re-exam Consumer behaviour will be held in zoom Mia Halmén is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/68162793538?from=addon Meeting ID: 681 6279 3538 Join by SIP 68162793538@109.105.112.236 68162793538@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 681 6279 3538 | Halmén Mia | |
2022-04-20 | 09:00 - 11:30 | Consumer Behaviour | Re-exam Consumer behaviour will be held in zoom. Mia Halmén is inviting you to a scheduled Zoom meeting. | Halmén Mia Hernberg Mervi |