Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

10 cr

Competency aims

The aim of the course is to introduce, define and
critically analyse several key elements central to
understanding the media, culture and society, both
at the individual and the collective level.

Learning outcomes

At the end of the course the student is
expected to be able to define and critically
evaluate the media, culture and society as (1)
individual concepts, and (2) entities capable
of exerting influence in the public sphere.
Students should be able to apply this knowledge
to contemporary examples in order to carefully
evaluate how social, economic and political
events are communicated and mediated.

Course contents

The course addresses the following topics:

  • Introduction and Society
  • Culture
  • Media
  • Globalisation
  • Advertising and Marketing
  • Social Construction of Reality
  • Political Communication and Propaganda

Prerequisites and co-requisites

Good control and understanding of written and
spoken English

Previous course names

Not applicable

Additional information

Please note the deadline for the multimodal text:

Recommended or required reading

See course material in ItsLearning.

Study activities

  • Lectures - 40 hours
  • Individual studies - 230 hours


  • Total workload of the course: 270 hours
  • Of which autonomous studies: 270 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should produce a
multi-modal text utilising both written and
visual communication components.
The final work will be assessed from 1
to 5 (excellent), as outlined in Arcada's
Assessment Grid.


  • Räisä Tiina
  • Stocchetti Matteo


Stocchetti Matteo

Group size

No limit

Assignments valid until

12 months after course has ended

Assessment methods

Date will be announced later - Reports and productions

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