Level/category

Professional studies

Teaching language

Swedish

Type of course

Compulsory

Recommended year of study

2

Total number of ECTS

3 cr

Competency aims

It is important for the Cultural manager to mediate the artist's
products.
In order to
successfully conduct the sales process it is important to know
the
market
and the target
groups.

During this course you will learn how to conduct market
research,
and
how to use available statistics and research

Learning outcomes

At the end of the course the student is expected to be able to

  • identify target and customer groups for different projects.
  • knows segmentation and is able to identify niches in the
    creative
    industry
  • is able to effectively market an artist or group of artists
  • masters the basics of marketing and communication in a
    cultural
    production
    perspective

Course contents

During the course you will make a definition of a customer group
and make a quantitative market research

Prerequisites and co-requisites

The course Branding and Storytelling passed

Previous course names

not relevant

Recommended or required reading

Marknadsundersökning - en handbok, Christens et. al
Studentlitteratur
www.stat.fi External link
www.luovasuomi.fi External link
articles on itslearning

Study activities

  • Lectures - 20 hours
  • Individual- and group instruction - 10 hours
  • Individual studies - 30 hours
  • Internet-based studies - 20 hours

Workload

  • Total workload of the course: 80 hours
  • Of which autonomous studies: 80 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the following
examinations:

  • marketresearch
  • written examination
  • obligatory presence

The examinations contribute to the final grade equally.

Teacher

Bäck Maria

Examiner

Bäck Maria

Group size

No limit

Assignments valid until

12 months after course has ended

The timetable of the course

Kursen går 18.3 - 26.3

Assessment methods

  • 2013-03-26 - Exams
  • 2013-03-26 - Reports and productions

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