The course is included in these curricula and study modules
- Business administration 2013 (marketing) - Marketing
- Business administration 2014 (marketing) - Marketing
- Business administration 2015 (marketing) - Marketing
- Business administration 2016 (marketing) - Marketing
- Business administration 2017 (marketing) - Marketing
- Business administration 2018 (marketing) - Marketing
- Business administration 2019 - Marketing
- International business 2019 - Marketing
The course takes place in period
3 (2020-01-01 to 2020-03-22)
Type of course
Cycle/level of course
Recommended year of study
Total number of ECTS
After completing the course the student will be able to describe, explain and evaluate a number of concepts and models used in marketing communication and brand building, and explain and exemplify how these concepts relate to each other both strategically and tactically. In addition, the student will be able to apply the knowledge and through analysis obtain any marketing communication problems to solve.
This course will introduce you to the commercial communication industries including marketing, branding, advertising by taking an umbrella look at brands, brand strategy, marketing and communication strategy, market research, advertising, PR and sponsorship plus the vital role that knowing your audiences plays in a successful communications campaign from a local, national and global perspective.
Demonstrate an understanding of the strategic objectives of commercial communication in media organizational contexts. Demonstrate an understanding of the importance of identifying, differentiating and relating to target audiences in successful commercial campaigns. Demonstrate an understanding of storytelling in a creative commercial context. Demonstrate knowledge of a media organisation´s structure and an understanding of how this relates to its operation and performance. Demonstrate an understanding of the relationship between business strategy and creative products. Gather, interpret and present evidence in order to deliver the project brief. Work collaboratively with others to respond to the project brief.
Prerequisites and co-requisites
Introduction to marketing
Recommended or required reading
Marketing Communications by Chris Fill and Louisa Osmond, 2006/2017, Edinburgh Business School Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler and Debbie Millman, Fifth Edition, 2017, John Wiley & Sons, Incorporated Other material presented during the course.
Internet-based studies - 135 hours
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Supported virtual education
Exams (written-, oral-, home-)
Students are expected to have read the appropriate chapter(s) from the text before each assignment. To pass the course, it is crucial to keep the timetable! For passing the course you need at least 50 points (maximum 100 points) If you by the end of the course, do not have collected minimum 50 points, you have to attend a written exam based on the given material.
- Halmén Mia
- Henriksson Robert
Home page of the course
No limit (87 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2019-12-24 to 2020-01-08
Date of examination will be announced later - Exams
|2020-01-22||13:00 - 16:00||D4107-08||Market Communication and Branding (Online Course)||Introduction Session - Compulsory||Halmén Mia