The course is included in these curricula and study modules

The course takes place in period

2 (2019-10-28 to 2019-12-31)

Level/category

General studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

The aim of the course is to give the student a basic understanding of the principles of modern marketing with an emphasis on the consumer market.

Learning outcomes

After completing the course, the student has the ability to analyse the organisation's conditions to act in the current market. This insight presupposes knowledge of consumer behaviour during the various phases of the buying process. Essential in this context is to be able to identify groups of individuals with similar needs who can be satisfied both efficiently and economically. The factors relevant in this context can be diagnosed on the basis of the so-called. marketing mix models. The student has a clear understanding of how the organization's marketing efforts and plans are implemented, integrated, and coordinated as cost-effectively as possible.

Course contents

Emphasis on the main points of modern marketing. The role of marketing in the organization as well as in society. Analysis of the nature of marketing, concept, purchasing behaviour in society. Understanding the importance of competition in this context.

Prerequisites and co-requisites

None

Previous course names

None

Recommended or required reading

Main course book: Principles of Marketing University of Minnesota Libraries Publishing Edition 2015. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution The pdf format of this book can be downloaded from http://open.lib.umn.edu/principlesmarketing/ Rekommended additional book: Marknadsföring: teori, strategi och praktik Kotler P., Armstrong G. , Parment A. Andra upplagan, 2017 Pearson Education Limited

Study activities

  • Lectures - 33 hours
  • Practical exercises - 30 hours
  • Individual studies - 70 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

Exams (written-, oral-, home-)

Assessment requirements

Passed exam

Teacher

  • Henriksson Robert
  • Kietz Tove

Examiner

Kietz Tove

Home page of the course

https://arcada.itslearning.com/

Group size

No limit (133 students enrolled)

Assignments valid until

12 months after course has ended

The timetable of the course

Se ARBS/itslearning

Course enrolment period

2019-10-14 to 2019-10-27

Assessment methods

Date of examination will be announced later - Exams
Room reservations
Date Time Room Title Description Organizer
2019-10-29 10:15 - 12:45 F143 Marknadsföringens grunder Henriksson Robert
Kietz Tove
2019-10-30 13:30 - 16:00 F143 Marknadsföringens grunder Kietz Tove
2019-11-04 12:15 - 14:45 F143 Marknadsföringens grunder Henriksson Robert
2019-11-08 12:00 - 14:30 F143 Marknadsföringens grunder Henriksson Robert
2019-11-12 10:15 - 12:45 F143 Marknadsföringens grunder Kietz Tove
2019-11-14 08:00 - 10:30 F143 Marknadsföringens grunder Henriksson Robert
2019-11-20 12:30 - 14:30 F143 Marknadsföringens grunder Henriksson Robert
2019-11-22 12:00 - 14:30 F143 Marknadsföringens grunder/ Introduction to Marketing Kietz Tove
2019-11-26 11:30 - 13:00 F143 Marknadsföringens grunder/ Introduction to Marketing Gästföreläsning/ Guest lecture - L'Oreal, Max Wahlman Kietz Tove
2019-12-04 12:30 - 15:00 F143 Marknadsföringens grunder/Introduction to Marketing Guest lecturer Björn Stenholm Kietz Tove
2019-12-05 13:00 - 15:30 F143 Marknadsföringens grunder Kietz Tove
2019-12-11 09:15 - 11:45 F143 Marknadsföringens grunder Kietz Tove
2019-12-13 08:30 - 11:00 F143 Marknadsföringens grunder Henriksson Robert
2019-12-18 08:30 - 11:30 F143 Marknadsföringens grunder (tentamen)/ Introduction to Marketing (exam) Henriksson Robert
Kietz Tove
2019-12-18 08:30 - 11:30 D4106 Marknadsföringens grunder (tentamen)/ Introduction to Marketing (exam) Henriksson Robert
Kietz Tove
2020-01-31 09:00 - 12:00 F143 Marknadsföringens grunder (omtentamen 1)/ Introduction to Marketing (re-exam 1) Henriksson Robert
Kietz Tove
2020-02-28 08:15 - 11:15 F143 Marknadsföringens grunder (omtentamen 2) Kietz Tove

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