Kursens undervisningsperiod

1 (2022-08-01 till 2022-10-23)

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

Within this study unit we will focus on the
following competencies:

Customer-centric thinking
Fact-based decision making
Communicative competence

Ethical competence

Learning competence

SDG's in focus: 4,8,9,12

Läranderesultat

Once you have completed the study unit you will
have?

- understanding of the importance of developing a
marketing strategy (knowledge, attitude)
- comprehended the fundamentals of creating
customer value, branding and product strategy
(knowledge)
- knowledge in how to conduct market research (skills)​

Innehåll

Lectures on strategic topics in Marketing, workshops
in Market research, group work and individual
assignments, also a book exam.

Förkunskaper

Introduction to Marketing

Kursen ersätter följande kurser

None

Mer information

Attendance is highly recommended throughout the
study unit. The rules concerning attendance and
grading will be explained during the mandatory
introduction lecture. The information given in this
content description is subject to change!

Litteratur

Kotler, Philip & Keller, Kevin Lane: "Marketing
Management" 15th Global edition

Studieaktiviteter

  • Föreläsningar - 40 timmar
  • Praktiska övningar - 30 timmar
  • Självstudier - 65 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 135 timmar
  • Varav självstyrda studieformer: 135 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Närundervisning

Examinationsformer

  • Tentamina (skriftliga-, muntliga-, hem-)
  • Essä, rapporter, produktioner och portfolio

Examinationskrav

Examination: book exam, assignments both in class
workshops and as homework, both in groups and
individual.

The details of assignments and ev. project will
be given during the lectures and on Itslearning.

Book exam during Period 1 and two
re-examinations during Period 2.

The different parts in the study unit must be
passed by min. 50% of points for it.

Lärare

  • Kietz Tove
  • Wehren Anna

Examinator

Kietz Tove

Antal kursplatser

Ingen begränsning (50 studenter anmälda)

Delprestation i kraft till

12 månader efter kursens slutdatum

Kursanmälningstid

2022-08-10 till 2022-08-25

Examinationsformer

  • Tentdatum meddelas senare - Tentamina
  • Datum meddelas senare - Rapporter och produktioner
Rumsbokningar
Datum Tid Rum Titel Beskrivning Organisatör
2022-09-01 09:00 - 10:30 Strategic Marketing and Research Join Zoom Meeting https://arcada.zoom.us/j/68730579769?from=addon Meeting ID: 687 3057 9769 Kietz Tove
Wehren Anna
2022-09-06 12:30 - 15:00 B522 Strategic Marketing and Research Wehren Anna
2022-09-07 12:30 - 15:00 D173 Strategic Marketing and Research Kietz Tove
2022-09-13 12:30 - 15:00 B518 Strategic Marketing and Research Kietz Tove
2022-09-15 08:30 - 11:00 D4106 Strategic Marketing and Research Kietz Tove
2022-09-21 13:00 - 15:30 D4107-08 Strategic Marketing and Research Wehren Anna
2022-09-23 08:30 - 11:00 D4106 Strategic Marketing and Research Wehren Anna
2022-09-27 12:30 - 15:00 B518 Strategic Marketing and Research Kietz Tove
Wehren Anna
2022-09-28 12:00 - 14:30 D4107-08 Strategic Marketing and Research Kietz Tove
Wehren Anna
2022-10-04 12:30 - 15:00 B518 Strategic Marketing and Research Wehren Anna
2022-10-06 08:30 - 11:00 B518 Strategic Marketing and Research Wehren Anna
2022-10-11 12:30 - 15:00 B518 Strategic Marketing and Research (Guest Lecture) Kietz Tove
Remes Katja
Wehren Anna
2022-10-18 12:30 - 15:00 F249 Strategic Marketing and Research Book Exam Kietz Tove
Wehren Anna
2022-11-18 13:00 - 15:30 D4106 Strategic Marketing and Research Re-exam 1 Kietz Tove
Wehren Anna
2022-12-08 11:45 - 14:15 F249 Strategic Marketing and Research Re-exam 2 Kietz Tove
Wehren Anna

Kurs och studieplanssökning